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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Vered Bitan

Vered Bitan

@studio_854994

The Hague, Netherlands

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    Atsushi Futatsuya Atsushi Futatsuya @sashikostory Sashiko Artisan Lewisburg, United States
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    44,760
    • Sewing
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    • My project for course: Introduction to Japanese Sashiko Stitching. Embroider, Fiber Arts, DIY, Upc, cling, and Textile Design project by Atsushi Futatsuya - 05.15.2023
    • Boro (To be) Jacket to Pass Down Sashiko.. Arts, and Crafts project by Atsushi Futatsuya - 12.24.2022
    • Shippou Sashiko on Comtemporary Denim. Sewing, and Embroider project by Atsushi Futatsuya - 06.24.2022
    • Indigo Dyed Thread for Sashiko Stitching (Hand-Dye). Arts, and Crafts project by Atsushi Futatsuya - 12.24.2022
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    Pepa Espinoza Pepa Espinoza @espinoza_mariajose Tulsa, Chile
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    • Ceramics
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    • Adornos de Navidad 2021. Ceramics, Traditional illustration, and Design project by Pepa Espinoza - 12.01.2021
    • Geometría Ceramic Vases. Ceramics, Traditional illustration, and Design project by Pepa Espinoza - 11.27.2021
    • Ceramic Vases. Ceramics, Design, and Traditional illustration project by Pepa Espinoza - 01.06.2021
    • EDEN Collection . Ceramics, Design, and Traditional illustration project by Pepa Espinoza - 12.16.2020
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    Tesler + Mendelovitch Tesler + Mendelovitch @studio_teslermendelovitch Tel Aviv-Yafo, Israel
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    7,709
    • Design
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    • Acoustic Wood Paneling | Wood Textiles Scaled up wood textiles. Product Design, Interior Design, and Textile Design project by Tesler + Mendelovitch - 04.03.2022
    • Twisted Tables | Twisted Wood textiles. Textile Design, and Product Design project by Tesler + Mendelovitch - 04.03.2022
    • Wood clutch | Wood Textiles. Fashion Design, Textile Design, and Product Design project by Tesler + Mendelovitch - 04.03.2022
    • Diamond Wood Tables and sitting stools | Wood Textiles. Product Design, and Textile Design project by Tesler + Mendelovitch - 04.03.2022
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    Flora Jamieson Flora Jamieson @fmjstainedglass Stained Glass Artist Bridport, United Kingdom
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    • Design
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    • Geese and Fish Tessellated Stained Glass Window. Interior Decoration project by Flora Jamieson - 04.05.2022
    • My project for course: Stained-Glass Art: Explore the Leaded Technique. Accessor, Design, Arts, Crafts, Decoration, and DIY project by Flora Jamieson - 03.16.2022
    • Park Life Stained Glass Window. Interior Decoration project by Flora Jamieson - 12.07.2021
    • Wedding Bouquet Stained Glass Window. Interior Decoration project by Flora Jamieson - 12.07.2021
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    Sarah Hand Sarah Hand @the_sarah_hand Richmond, United States
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    22,110
    • Sculpture
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    • My project in Paper Mache for Beginners: Sculpt a Colorful Character course. Character Design, To, Design, Art To, and s project by Sarah Hand - 07.09.2021
    • My Papier Mache Book!. Traditional illustration, Character Design, Painting, and Sculpture project by Sarah Hand - 07.02.2021
    • Curious Confections - a few of my favorites from my recent exhibition. Painting, and Traditional illustration project by Sarah Hand - 07.02.2021
    • Picture Book collaboration (my illustrations) at Richmond Young Writers. Traditional illustration, and Painting project by Sarah Hand - 07.02.2021
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    Mia Winston-Hart Mia Winston-Hart @miawinstonhart Winchester, United Kingdom
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    95,954
      • Experimenting with resin and other materials.. Fashion Design, Fashion Photograph, Jewelr, Design, and Product Design project by Mia Winston-Hart - 12.03.2020
      • Knotted headbands from 2020.. Arts, Crafts, Fashion Design, and Fashion Photograph project by Mia Winston-Hart - 12.01.2020
      • Celestial accessories Autumn/Winter 2020. E-commerce, Fashion Design, Fashion Photograph, Instagram, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
      • Mixed media resin earrings from summer 2020. Arts, Crafts, E-commerce, Fashion Design, Jewelr, and Design project by Mia Winston-Hart - 12.01.2020
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      Sandra Apperloo Sandra Apperloo @thepotteryparade Utrecht, Netherlands
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      10,054
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      • New project: Lucky Potatoes. Ceramics project by Sandra Apperloo - 01.11.2022
      • From Pinch Pot to Flower Vase. Design, Ceramics, Traditional illustration, Painting, and Sculpture project by Sandra Apperloo - 11.05.2021
      • New Hand Built Vases. Ceramics, Character Design, Design, Painting, and Sculpture project by Sandra Apperloo - 03.05.2021
      • New Sculptures . Ceramics, Character Design, Design, Painting, and Sculpture project by Sandra Apperloo - 01.07.2021
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      Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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      126,404
      • Traditional illustration
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      • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
      • Jardín parisino. Design project by Julián Ángel (Historias del ciervo) - 04.01.2019
      • Rose Quartz. Design project by Julián Ángel (Historias del ciervo) - 09.01.2018
      • Perlas Comestibles. Design project by Julián Ángel (Historias del ciervo) - 11.01.2019
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      Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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      103,544
      • Character Design
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      • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
      • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
      • AMANITA. Fiber Arts project by Príncipe del Crochet - 01.14.2021
      • PENNYWISE . Fiber Arts project by Príncipe del Crochet - 01.13.2021
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      Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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      • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
      • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
      • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
      • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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      Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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        • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
        • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
        • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
        • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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        Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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          • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
          • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
          • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
          • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
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          Carolina Bello Carolina Bello @carobello Lic. en Diseño Gráfico Buenos Aires, Argentina
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          83,769
          • Arts & Crafts
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          • Abecedario bordado. Embroider project by Carolina Bello - 06.10.2023
          • Minecraft Fox. Embroider, Arts, Crafts, Character Design, and Video Games project by Carolina Bello - 09.26.2021
          • Unicorn Doll. Arts, Crafts, Character Design, and Embroider project by Carolina Bello - 08.14.2021
          • My Course Project: Designing and Embroidering Dolls with a Magic Needle. Embroider, Decoration, Art To, and s project by Carolina Bello - 07.26.2021
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          Valentina Castillo Valentina Castillo @insanitynice Tulsa, Chile
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          43,570
          • Graphic Design
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          • Foster & Amy . Embroider project by Valentina Castillo - 01.04.2020
          • Suki. Embroider project by Valentina Castillo - 01.04.2020
          • Lucky. Embroider project by Valentina Castillo - 01.04.2020
          • Samy . Embroider project by Valentina Castillo - 01.04.2020
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          Mariella Motilla Mariella Motilla @mariellamotilla León, Mexico
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          84,534
          • Design
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          • Arte textil para muro diferentes propuestas . Interior Design project by Mariella Motilla - 07.19.2019
          • Plafón Textil Gran Fiesta Americana Los Cabos . Interior Design project by Mariella Motilla - 12.19.2018
          • Arte Textil para Starbucks Reserve Monterrey . Interior Design project by Mariella Motilla - 07.19.2019
          • "Campos de Trigo" Pieza de arte textil en yute con técnica de macrame . Interior Design project by Mariella Motilla - 07.19.2019
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          Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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          463,150
          • Design
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          • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
          • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
          • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
          • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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          Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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          296,467
            • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
            • My Course Project: Crochet: Create garments with a single needle. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
            • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
            • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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            Belen Senra Belen Senra @belensenra Diseño textil con técnicas tradicionales Jakarta, Indonesia
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            • Doble Rainbow. Decoration project by Belen Senra - 08.10.2019
            • Velvet. Decoration project by Belen Senra - 08.10.2019
            • Velvet Collection. Decoration project by Belen Senra - 08.10.2019
            • Private residence in Miami, USA. Decoration project by Belen Senra - 08.10.2019
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            Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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            82,868
            • Design
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            • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
            • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
            • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
            • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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            Estefa González Estefa González @santapazienzia Diseñadora y profesora de crochet Altea, Spain
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            115,962
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            • BIKINI ALBIR A CROCHET. Crochet, Costume Design, Arts, and Crafts project by Estefa González - 07.01.2022
            • PATRÓN SWEATER PETITE SP. Crochet, DIY, and Fashion Design project by Estefa González - 02.25.2022
            • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Estefa González - 01.10.2022
            • Mochila Vintage SP. Design, Creativit, Crochet, Fiber Arts, Accessor, and Design project by Estefa González - 11.09.2021
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            Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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            288,128
            • Ceramics
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            • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
            • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
            • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
            • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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            Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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            • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
            • Crochet and Nature. Design project by Ameskeria - 04.14.2021
            • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
            • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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            Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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            152,001
            • Embroidery
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            • El Jardín del Tiempo. Florecer sin prisa. Embroider, Art Direction, Textile Design, and DIY project by Señorita Lylo - 12.23.2025
            • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
            • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
            • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
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            Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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            58,670
            • Arts & Crafts
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            • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
            • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
            • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
            • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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            Domestika Domestika @domestika Berkeley, United States
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            • Ruth Yudekovitz Ruth Yudekovitz @yudko Jerusalem, Israel
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