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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Sanny Paredes

Sanny Paredes

@sannypm

Barcelona, Spain

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    Josh Jensen Josh Jensen @jsamueljensen Fine Artist Charlotte, United States
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    9,654
    • Acrylic Painting
    • The Purple Mantis . Fine Arts project by Josh Jensen - 04.04.2023
    • An Emergent Heart. Fine Arts project by Josh Jensen - 04.04.2023
    • Untitled # 4. Fine Arts project by Josh Jensen - 09.25.2022
    • A Wind Blown Message . Fine Arts project by Josh Jensen - 04.04.2023
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    Marko Pfann Marko Pfann @markopfann Sales for creative companies and tech brands — We’ll get those dream clients for you Gmund am Tegernsee, Germany
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    2,132
    • Marketing
    • HearDis!, Germany. Creative Consulting project by Marko Pfann - 08.31.2021
    • The Apic, Germany. Creative Consulting project by Marko Pfann - 08.31.2021
    • The Scope, Germany. Creative Consulting project by Marko Pfann - 08.31.2021
    • Shared Beliefs, Australia. Creative Consulting project by Marko Pfann - 08.31.2021
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    Cecilia Magaña Chávez Cecilia Magaña Chávez @cecilia_magana Escritora, asesora de guión, maestra de creación literaria, creación y desarrollo de personajes Zapopan, Mexico
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    37,303
    • Editorial Design
    • Fine Arts
    • Un libro de cuentos sobre perder la cabeza: La cabeza decapitada. Writing, Creative Writing, and Creativit project by Cecilia Magaña Chávez - 09.08.2013
    • Cuatro estaciones: un libro de cuentos entre amigas. Writing, and Editorial Design project by Cecilia Magaña Chávez - 09.08.2016
    • Atípica Editorial: una editorial para coleccionistas. Editorial Design, Fine Arts, and Writing project by Cecilia Magaña Chávez - 07.19.2021
    • Old West Kafka: ¿qué pasaría si los personajes creados por Kafka y los personajes de su biografía habitaran un western?. Writing, and Character Design project by Cecilia Magaña Chávez - 07.19.2021
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    Shaun Levin Shaun Levin @shaun_levin Writer, artist, editor, and creative writing teacher Madrid, Spain
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    142,858
    • Editorial Design
    • Photography
    • Water: A New Collection of Stories. Writing, Creativit, Design, Fiction Writing, and Non-Fiction Writing project by Shaun Levin - 04.08.2024
    • Noise (The Dogs), a short story. Writing, Creativit, Stor, telling, Narrative, Non-Fiction Writing, and Creative Writing project by Shaun Levin - 09.05.2023
    • Some More Than Others, Making a Book. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Design, and Creating with Kids project by Shaun Levin - 11.28.2022
    • Learning to Walk: The Beginning of My Goodbye to Running. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Shaun Levin - 10.11.2022
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    Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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    214,947
    • Traditional illustration
    • Fine Arts
    • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
    • Oxen. Traditional illustration, Fine Arts, Painting, Sketching, Creativit, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, Naturalistic Illustration, and Gouache Painting project by Laura McKendry - 07.09.2021
    • Coastal Birds. Traditional illustration project by Laura McKendry - 06.28.2014
    • Shearwater birds. Traditional illustration project by Laura McKendry - 06.28.2020
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    Daniel Gutiérrez Daniel Gutiérrez @danielgutierrez Chihuahua, Mexico
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    17,159
    • Design
    • Photography
    • Mi Proyecto del curso: Modelado de personajes low poly para videojuegos . 3D project by Daniel Gutiérrez - 05.13.2019
    • Escenarios. 3D project by Daniel Gutiérrez - 08.13.2019
    • G. 3D project by Daniel Gutiérrez - 07.24.2019
    • OTHER DIMENSIONS. 3D project by Daniel Gutiérrez - 05.14.2019
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    Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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    280,284
    • Design
    • Branding & Identity
    • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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    Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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    77,228
    • Graphic Design
    • Branding & Identity
    • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
    • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
    •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
    • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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    Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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    39,327
    • Advertising
    • UX / UI
    • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Starbucks - La noche más larga. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Phanttom - Noon stop - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Marie Sigal - Le Bât Blesse - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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    Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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    227,904
      • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
      • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
      • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
      • Campañas Melià Hoteles. Art Direction, Design, Poster Design, Graphic Design, and Advertising project by Valeria Dubin - 04.04.2018
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      Fernando Montiel Klint Fernando Montiel Klint @fernandomontielklint Mexico City, Mexico
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      5,071
        • Actos de Fe, 2010. Fine-Art Photograph project by Fernando Montiel Klint - 11.12.2010
        • Doubernard 2015. Fine-Art Photograph project by Fernando Montiel Klint - 11.12.2015
        • Chichihuixtan. Fine-Art Photograph project by Fernando Montiel Klint - 11.15.2015
        • Modern Times 2005. Photograph project by Fernando Montiel Klint - 11.11.2019
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        Krishna VR Krishna VR @bykrishnavr Zapopan, Mexico
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        41,727
          • Sinestesia. Photograph, Art Direction, Concept Art, and Studio Photograph project by Krishna VR - 03.20.2021
          • Portraits. Fine-Art Photograph, and Portrait Photograph project by Krishna VR - 02.02.2021
          • Colorful series. Self-Portrait Photograph, Photographic Composition, and Fine-Art Photograph project by Krishna VR - 02.02.2021
          • Black and white artworks. Self-Portrait Photograph, Photographic Composition, and Portrait Photograph project by Krishna VR - 02.02.2021
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          Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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          579,128
          • Traditional illustration
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          • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
          • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
          • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
          • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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          Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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          873,061
          • Photography
          • Instagram Photography
          • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
          • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
          • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
          • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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          Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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          433,299
          • Branding & Identity
          • Art Direction
          • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
          • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
          • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
          • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          705,464
          • Matte Painting
          • Concept Art
          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
          • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
          • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
          • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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          Víctor Ojuel Víctor Ojuel @victor_ojuel Narrative Designer + Writer Royal Leamington Spa, United Kingdom
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          8,694
          • Video Games
          • Storytelling
          • Ficción interactiva (Twine). Video Games project by Víctor Ojuel - 12.04.2019
          • Guion de cinemáticas. Video Games project by Víctor Ojuel - 12.04.2019
          • Pharaonic. Script project by Víctor Ojuel - 11.21.2019
          • Relicta. Script project by Víctor Ojuel - 11.21.2019
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          Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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          142,557
          • Painting
          • Design
          • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
          • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
          • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
          • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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          Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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          192,163
          • Marketing
          • Content Marketing
          • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
          • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
          • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
          • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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          Daniel "Pito" Campos Daniel "Pito" Campos @danieldibujador Acuarelista - ilustrador Córdoba, Argentina
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          133,506
          • Design
          • Traditional illustration
          • Algunas Caricaturas. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
          • VIEW OF THE NATURAL LANDSCAPE. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
          • Algunas acuarelas que pueden servirte de inspiracion. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
          • FIGURAS. Fine Arts project by Daniel "Pito" Campos - 10.04.2019
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          Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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          177,555
          • Photography
          • Video
          • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
          • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
          • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
          • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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          Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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          40,784
          • Design
          • Photography
          • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
          • A world without limits. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
          • Backstage Collection. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
          • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
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          la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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          121,880
          • Design
          • Traditional illustration
          • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
          • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
          • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
          • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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          José Luis Ágreda José Luis Ágreda @agreda Sevilla, Spain
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          8,308
          • Traditional illustration
          • 2D Animation
          • Los niños y el submarino.. Traditional illustration project by José Luis Ágreda - 05.13.2019
          • Star Wars Day. Poster Design, Character Design, and Digital Illustration project by José Luis Ágreda - 05.05.2019
          • Feria de Sevilla . Poster Design, and Traditional illustration project by José Luis Ágreda - 05.04.2019
          • El Peso de la verdad. Ilustrando a Manuel Bartual. Traditional illustration, and Digital Illustration project by José Luis Ágreda - 05.01.2018
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          Xavi Forné Xavi Forné @errordesign Badalona, Spain
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          14,337
          • Graphic Design
          • Traditional illustration
          • FOO FIGHTERS. Collage, Graphic Design, and Traditional illustration project by Xavi Forné - 07.13.2017
          • POSTERS 2016. Collage, Graphic Design, and Traditional illustration project by Xavi Forné - 01.10.2017
          • MACHINE&TABLE. Collage, Product Design, Graphic Design, and Traditional illustration project by Xavi Forné - 07.07.2016
          • BEER LABEL. Product Design, Industrial Design, Traditional illustration, and Packaging project by Xavi Forné - 02.09.2016
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          Sociedad Fantasma Sociedad Fantasma @sociedadfantasma Madrid, Mexico
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          50,945
          • Traditional illustration
          • Arts & Crafts
          • Hard Against The Wall. Animation, Design, Graphic Design, Traditional illustration, and Game Design project by Sociedad Fantasma - 01.22.2016
          • Pepsi Snapstagram. Animation, and Traditional illustration project by Sociedad Fantasma - 02.20.2017
          • Google Transit. Animation, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.20.2017
          • Technology Square. Animation, Character Design, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.21.2017
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          Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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          400,667
          • Design
          • Motion Graphics
          • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
          • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
          • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
          • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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          Miguel Gallardo Miguel Gallardo @gallardo Barcelona, Spain
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          5,976
          • Fine Arts
          • Comic
          • SIN Project, Travel Notebook. Drawing project by Miguel Gallardo - 12.05.2019
          • Taller para dibujantes, aficionados a la novela gráfica en México. No os lo perdais!. Comic project by Miguel Gallardo - 01.13.2018
          • La semana que viene en México DF por 11 días. Comic project by Miguel Gallardo - 01.12.2018
          • Con el movimiento de liberación LGBT . Comic project by Miguel Gallardo - 06.29.2015
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          Paulo Villagrán Paulo Villagrán @paulovillagran Santiago de Querétaro, Mexico
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          18,535
          • Traditional illustration
          • MR. SUSHI / PLAZA VÍA VALLEJO / CDMX. Interior Design project by Paulo Villagrán - 05.31.2017
          • BIKINIS PARA LUME SWIMWEAR .  project by Paulo Villagrán - 05.17.2017
          • LABIOS JAGUAR / CAFÉ TACVBA. Vector Illustration project by Paulo Villagrán - 05.17.2017
          • DECORANDO ELEMENT. Interior Design project by Paulo Villagrán - 05.17.2017
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          Iker J. de los Mozos Iker J. de los Mozos @ikerclon Head of Characters at Genies, Inc. Los Angeles, United States
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          12,159
          • 3D
          • Animation
          • Prueba de deformación facial. 3D Animation, Character Animation, and Rigging project by Iker J. de los Mozos - 02.18.2020
          • Octopus Kid. Character Design, and Digital Illustration project by Iker J. de los Mozos - 10.04.2019
          • Fish and Chips. Lettering project by Iker J. de los Mozos - 09.27.2019
          • Moana - Pua - test facial. 3D, 3D Animation, 3D Character Design, 3D Modeling, and Rigging project by Iker J. de los Mozos - 10.26.2018
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