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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Ulises Sanchez
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Ulises Sanchez

@sanchezulises52

Eastsound, Argentina

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    Claudio Seguel Claudio Seguel @claudioseguel Tulsa, Chile
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    39,337
    • Branding & Identity
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    • Taller de Storytelling Barrios Comerciales. Marketing, Stor, and telling project by Claudio Seguel - 06.22.2019
    • Libro Focustory. Stor, and telling project by Claudio Seguel - 10.21.2019
    • Marca Valle del Maipo. Br, ing, Identit, Stor, and telling project by Claudio Seguel - 01.15.2019
    • Taller de Storytelling para BAYER. Stor, and telling project by Claudio Seguel - 06.20.2019
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    Welcome Tomorrow Welcome Tomorrow @welcome_tomorrow París, France
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    18,073
    • Branding & Identity
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    • Lancement de Marcelle Ruth Cancer Center en marketing digital. Digital Marketing project by Welcome Tomorrow - 10.11.2022
    • Développement de la stratégie d'acquisition B2C de MyConnecting. Growth Marketing, Facebook Marketing, Content Marketing, and Digital Marketing project by Welcome Tomorrow - 04.26.2022
    • Développement de la stratégie d'acquisition de Sparkle. Growth Marketing, Facebook Marketing, YouTube Marketing, Instagram Marketing, Mobile Marketing, and Digital Marketing project by Welcome Tomorrow - 07.05.2022
    • Refonte de la stratégie marketing digital d'Oxbow. Digital Marketing, Facebook Marketing, Instagram Marketing, YouTube Marketing, and Growth Marketing project by Welcome Tomorrow - 07.05.2022
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    Silvia Ferpal Silvia Ferpal @silviaferpal2 Madrid, Spain
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    46,705
    • Design
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    • Colorful templates for Instagram. Design, Br, ing, Identit, Graphic Design, T, pograph, Logo Design, T, pograph, and Design project by Silvia Ferpal - 07.01.2021
    • Wait. Design, Traditional illustration, and Editorial Design project by Silvia Ferpal - 06.28.2021
    • Game notebooks. Creativit project by Silvia Ferpal - 02.07.2021
    • Plastic Surgery Website. Br, ing, Identit, Web Design, and UX / UI project by Silvia Ferpal - 02.07.2021
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    F O F O @orlanfra eCommerce & Digital Director Roma, Italy
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    • Facebook Marketing - Impacto Covid-19 sobre eCommerce. Marketing, Content Marketing, Digital Marketing, Facebook Marketing & Instagram Marketing project by F O - 07.14.2020
    • Plan de Marketing Digital para una marca de cigarillos electronicos. Marketing, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, and Mobile Marketing project by F O - 07.14.2020
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    Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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      • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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      Héctor y Gerry Héctor y Gerry @algoritmo_consultores Mexico City, Mexico
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      • Lanzamiento de productos - Creadores de Contenido. E-commerce project by Héctor y Gerry - 07.29.2022
      • Manejo de Amazon y Mercado Libre- Elf on the shelf. E-commerce project by Héctor y Gerry - 07.29.2022
      • Posicionamiento marketplaces - Naturelab. E-commerce project by Héctor y Gerry - 07.28.2022
      • Desarrollo de marketplaces - Grupo Providencia. E-commerce project by Héctor y Gerry - 07.28.2022
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      Agus Golub (Abelarda Zapatos) Agus Golub (Abelarda Zapatos) @abelarda_zapatos Buenos Aires, Argentina
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      5,153
      • Design
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      • Mi proyecto del curso: Diseño y patronaje de calzado. Design, Accessor, Design, Shoe Design, Pattern Design, and Fashion Design project by Agus Golub (Abelarda Zapatos) - 03.01.2023
      • Produccion de fotos. Product Design, and Shoe Design project by Agus Golub (Abelarda Zapatos) - 10.05.2022
      • Acordonados. Shoe Design project by Agus Golub (Abelarda Zapatos) - 08.09.2022
      • Botas. Shoe Design project by Agus Golub (Abelarda Zapatos) - 08.09.2022
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      Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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      69,262
      • Branding & Identity
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      • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
      • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
      • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      306,597
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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      • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
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      Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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      • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
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      Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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      • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
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      • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      409,069
      • Creative Consulting
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      • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
      • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
      • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
      • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      577,401
        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
        • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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        384,534
          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
          • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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          Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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          • Photography
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          • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
          • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
          • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
          • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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          Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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          277,774
          • Design
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          • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
          • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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          David Curto David Curto @davidcurto Director de fotografía Valencia, Spain
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          38,513
          • Photography
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          • Película Bendita Rebeldía . Film, Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
          • Videoclip Make Towers - Diosa. Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
          • Comercial Suzuki. Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
          • El Vecino Serie Netflix. Film, Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
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          Puño Puño @puno Medellín, Colombia
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          863,800
          • Traditional illustration
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          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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          Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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          579,128
          • Traditional illustration
          • Fine Arts
          • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
          • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
          • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
          • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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          Lucía Nolasco Lucía Nolasco @lunol_ Diseñadora y letrista Lima District, Peru
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          54,215
          • Graphic Design
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          • WILD. Br, ing, Identit, Calligraph, Lettering, and Packaging project by Lucía Nolasco - 06.14.2019
          • COUSINS. Br, ing, Identit, Calligraph, and Design project by Lucía Nolasco - 06.14.2019
          •  LIGA CONTRA EL CANCER. Calligraph, Design, and Advertising project by Lucía Nolasco - 06.13.2019
          • CHANEL 5 . Calligraph project by Lucía Nolasco - 06.05.2019
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          Lobulo Lobulo @lobulo Diseñador Gráfico · Ilustrador London, United Kingdom
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          5,345
          • Design
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          • Do Epic Shit. Traditional illustration project by Lobulo - 06.27.2013
          • New Era Introducing. Traditional illustration project by Lobulo - 04.03.2013
          • Paper Darth Project. Traditional illustration project by Lobulo - 04.03.2013
          •  O The Oprah Magazine.. Design, Traditional illustration, 3D, Photograph, and Advertising project by Lobulo - 08.25.2011
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          Javier Falcón Javier Falcón @rjfalcon Fotógrafo y Director audiovisual especializado en retrato, documental y moda Lima District, Peru
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          11,802
            • Susana Vaca for Vogue Mexico. Lighting Design, Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Javier Falcón - 01.07.2021
            • Proyecto del Curso. Digital Photograph, Photograph, Studio Photograph, Fashion Photograph, Interior Photograph, Commercial Photograph, Photographic Lighting, and Photo Retouching project by Javier Falcón - 02.05.2020
            • Fotografía de piel y maquillaje. Studio Photograph project by Javier Falcón - 12.03.2019
            • Portraits. Portrait Photograph, Photographic Composition, Photograph, Film Photograph, Studio Photograph, Fashion Photograph, Digital Photograph, Outdoor Photograph, Interior Photograph, and Commercial Photograph project by Javier Falcón - 11.29.2019
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            Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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            173,213
            • Design
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            • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
            • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
            • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
            • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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            Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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            571,632
            • 3D
            • Branding & Identity
            • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
            • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
            • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
            • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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            Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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            102,934
            • Photography
            • Good person. Product Photograph project by Martí Sans - 07.01.2019
            • Drinks. Photograph project by Martí Sans - 07.03.2017
            • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
            • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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            Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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            384,895
            • Photography
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            Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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            81,826
            • Design
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            • LANZAMIENTO AGUA DE MORITZ. Cop, writing, Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
            • POSTERS BY PARLEM. Cop, and writing project by Carla Gonzalez - 08.27.2020
            • SAN MIGUEL EXPLORERS. Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
            • APPÉTIT BY TELEFONICA. Br, ing & Identit project by Carla Gonzalez - 08.27.2020
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            BOND BOND @holabond Buenos Aires, Argentina
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            85,215
              • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
              • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
              • Barugel . Social Media project by BOND - 11.29.2016
              • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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              Carla González & Eva Morell Carla González & Eva Morell @carlayeva Barcelona, Spain
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              14,016
              • Design
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              • Carla González - IKEA SCHOOL OF DECORATION. Cop, writing, and Advertising project by Carla González & Eva Morell - 11.16.2017
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              • Eva Morell - Dirección creativa / Dirección de arte / Branding. Br, ing, Identit, Art Direction, and Design project by Carla González & Eva Morell - 11.14.2017
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