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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Rodrigo MASSON

Rodrigo MASSON

@rodrigomasson

São José do Rio Preto, Brazil

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Rodrigo MASSON

Courses

  • Creative 3D Animation in Blender. 3D, and Animation course by Paulo Filipe Souza

    Creative 3D Animation in Blender

    A course by Paulo Filipe Souza

    3D, and Animation

  • Fantastic 3D illustration with Blender. 3D, and Animation course by Brellias

    Fantastic 3D illustration with Blender

    A course by Brellias

    3D, and Animation

See all their courses

Course lists

  • EDIÇÃO E POS PRODUÇÃO EDIÇÃO E POS PRODUÇÃO EDIÇÃO E POS PRODUÇÃO

    EDIÇÃO E POS PRODUÇÃO

    A list by Rodrigo MASSON

    0
  • FOTOGRAFIA FOTOGRAFIA FOTOGRAFIA

    FOTOGRAFIA

    A list by Rodrigo MASSON

    0
See all their lists

Projects

  • Meu projeto do curso: Introdução à criação de personagens estilo cartoon. Drawing project by Rodrigo MASSON - 08.30.2020

Professional listing

  • Rodrigo MASSON – @rodrigomasson
    • Design
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    • 3D
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    • 3D Animation
    • Character Animation
    • 3D Modeling
    • Multimedia
    • Rigging
    • VFX
    • Stop Motion
    • 3D Design
    • 3D Character Design
    • Video Games
    See more...

Joined June 2020
62
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1
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3
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  • Paulo Filipe Souza
  • Brellias
  • Paul McDonnell
  • Pete Majarich
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Recent projects
  • Meu projeto do curso: Introdução à criação de personagens estilo cartoon. Drawing project by Rodrigo MASSON - 08.30.2020

    Meu projeto do curso: Introdução à criação de personagens estilo cartoon

    rodrigomasson

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