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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Rochi Koehler

Rochi Koehler

@rochii

Buenos Aires, Argentina

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    Francesco Franchi Francesco Franchi @ffranchi Creative Director Milán, Italy
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    1,780
      • D magazine, 2021. Editorial Design project by Francesco Franchi - 12.30.2022
      • Eugenia, 2021. T, and pograph project by Francesco Franchi - 12.30.2022
      • GEDI Content Hub, 2020. Editorial Design project by Francesco Franchi - 12.30.2022
      • la Repubblica, 2019. Editorial Design project by Francesco Franchi - 12.30.2022
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      Pearce Butcher Pearce Butcher @pearce_butcher Landscape Designer at Pearce B Designs Greenville, United States
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      24,307
      • Landscape Architecture
      • My project for course: Introduction to Landscape Design. Interior Design, L, scape Architecture, Architectural Illustration, and Spatial Design project by Pearce Butcher - 05.20.2023
      • Modern Estate. L, and scape Architecture project by Pearce Butcher - 12.13.2022
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      Owen Gent Owen Gent @gentowen Illustrator and Book Cover Designer Bristol, United Kingdom
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      5,440
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      • My project in Book Cover Design: Illustrate Stories with Evocative Images course. Editorial Design, Graphic Design, and Bookbinding project by Owen Gent - 07.29.2021
      • Selected Personal work. Traditional illustration, and Painting project by Owen Gent - 05.04.2021
      • Sappho Fragments. Traditional illustration project by Owen Gent - 05.04.2021
      • Selected Editorial Illustration. Traditional illustration project by Owen Gent - 12.17.2020
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      Pol Solsona Pol Solsona @polsolsona Diseñador gráfico & director de arte Barcelona, Spain
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      1,313
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      • Luxbag Helsinki – A paradise of High-end. Graphic Design project by Pol Solsona - 03.01.2014
      • Conexión Marco Mezquida & Chicuelo. Design, and Graphic Design project by Pol Solsona - 07.01.2017
      • Embassa't 2021 Music Festival. Graphic Design project by Pol Solsona - 06.01.2021
      • Welcome Magic. Advertising, and Graphic Design project by Pol Solsona - 12.01.2019
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      Manuel Bortoletti Manuel Bortoletti @manuel_bortoletti Treviso, Italy
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      11,129
        • Fish World, LIVE magazine. Design, Traditional illustration, Graphic Design, Infographics, Information Design, Editorial Design, Vector Illustration, Digital Illustration, and Editorial Illustration project by Manuel Bortoletti - 03.12.2022
        • Le Guide, LIVE magazine. Design, Traditional illustration, Information Design, Infographics, Graphic Design, Vector Illustration, Editorial Illustration, and Editorial Design project by Manuel Bortoletti - 03.12.2022
        • Green&Blue. Design, Traditional illustration, Vector Illustration, Editorial Illustration, Information Design, Infographics, Editorial Design, and Graphic Design project by Manuel Bortoletti - 03.12.2022
        • The New York Times' T Brand Studio. Traditional illustration, Information Design, Graphic Design, Infographics, Vector Illustration, and Digital Illustration project by Manuel Bortoletti - 03.12.2022
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        Adrián Somoza Adrián Somoza @adriansomoza Profesor de Diseño Digital @Bont Buenos Aires, Argentina
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        10,211
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        • Weekend. Digital Design, Web Design, and UX / UI project by Adrián Somoza - 10.26.2020
        • Digital Art Direction. Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.17.2017
        • Agata Bielen (freebie). Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.08.2017
        • Golden Ratio Grid (freebie). Interactive Design, Web Design, and Graphic Design project by Adrián Somoza - 08.08.2017
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        Mario Eskenazi Mario Eskenazi @marioeskenazi Barcelona, Spain
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        1,815
        • Design
        • International Breast Cancer Center. Identity. Design project by Mario Eskenazi - 07.27.2021
        • Victoria Beer / Communication System. Design project by Mario Eskenazi - 07.26.2021
        • El Celler de Can Roca. From the earth to the moon.. Design project by Mario Eskenazi - 07.23.2021
        • Saint Eulalia. Design project by Mario Eskenazi - 07.22.2021
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        Marina Willer Marina Willer @willer London, United Kingdom
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        5,929
          • Overlooked Project on Kickstarter - please support us!. Design project by Marina Willer - 08.01.2024
          • Final project for my course: How Ideas Find a Home. Design, Br, ing, Identit, Graphic Design, and Creativit project by Marina Willer - 01.18.2022
          • Serpentine Galleries. Design, Br, ing, Identit, Graphic Design, and Signage Design project by Marina Willer - 10.15.2021
          • Sight and Sound. Design, Br, ing, Identit, Art Direction, Editorial Design, Graphic Design, and Motion Graphics project by Marina Willer - 10.15.2021
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          Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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          77,228
          • Graphic Design
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          • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
          • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
          •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
          • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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          Marco Giannini Marco Giannini @marco_gnnn Data Journalist, information designer Copenhagen, Denmark
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          7,412
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          • Electricity Cost & Consumption in the US in 2019 Based on Data from the US Energy Information. Design, Traditional illustration, Editorial Design, Graphic Design & Information Design project by Marco Giannini - 03.16.2022
          • My project for course: Data Visualization: Design Infographics in Illustrator. Information Design, Infographics, Design, and Graphic Design project by Marco Giannini - 03.11.2022
          • Malaysian Flight MH17 Disaster in Eastern Ukraine. Information Design, Infographics, and Editorial Illustration project by Marco Giannini - 01.25.2022
          • Theft in Airport Check-ins and airplane Holds. Infographics, and Traditional illustration project by Marco Giannini - 01.25.2022
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          Debut Debut @soydebut Diseñador Gráfico San José, Costa Rica
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          • Instinto. Br, ing & Identit project by Debut - 11.05.2021
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          Ilise Benun Ilise Benun @ilise Savannah, United States
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          • The Simplest Marketing Plan. Marketing, Web Design, Graphic Design, Cop, writing, and Writing project by Ilise Benun - 02.11.2023
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          David Espinosa David Espinosa @david_espinosa Diseñador Gráfico Bucaramanga, Colombia
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          • Face Logos. Traditional illustration, Br, ing, Identit, and Graphic Design project by David Espinosa - 08.09.2021
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          • VIKOBA - BUSINESS CARD. Br, ing & Identit project by David Espinosa - 12.01.2020
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          Asís Asís @weareasis Estudio de diseño gráfico Buenos Aires, Argentina
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          • IGNEA. Br, ing, Identit, Packaging, Photograph, Photo Retouching, Pattern Design, Food St, ling, and Logo Design project by Asís - 03.14.2022
          • GEMA - Course Project: Creating Mockups for Graphic Design. Br, ing, Identit, Photographic Composition, Graphic Design, Photomontage, Portfolio Development, Photograph, and Post-production project by Asís - 11.16.2020
          • REVEL. 3D Animation, Br, ing & Identit project by Asís - 07.15.2019
          • Snob. Br, ing, Identit, and Graphic Design project by Asís - 05.01.2014
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          Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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          126,920
          • Design
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          • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
          • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
          • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
          • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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          Sagi Haviv Sagi Haviv @sagi New York, United States
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          116,384
            • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
            • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
            • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
            • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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            Israel GV Israel GV @israelgevargas Diseñador editorial e ilustrador. Mexico City, Mexico
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            31,331
            • Design
            • Traditional illustration
            • Wired Magazine - Ok, House. Get Smart.. Design, Editorial Design, and Traditional illustration project by Israel GV - 06.01.2017
            • A Short History of the Office. Design, Editorial Design, and Traditional illustration project by Israel GV - 09.15.2018
            • Howler Magazine - What Messi Does for Me. Design, Editorial Design, and Traditional illustration project by Israel GV - 01.15.2019
            • In Touch Magazine - Why Church History Matters. Design, Editorial Design, and Traditional illustration project by Israel GV - 11.15.2018
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            the branding people the branding people @thebrandingpeople Mexico City, Mexico
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            15,478
              • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
              • Plump. Br, ing & Identit project by the branding people - 09.30.2021
              • Flare. Br, ing & Identit project by the branding people - 09.30.2021
              • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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              Flor Kohan Flor Kohan @flor_colorium Barcelona, Spain
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              2,313
              • Traditional illustration
              • Corte Inglés - Papel de envolver infantil. Traditional illustration project by Flor Kohan - 04.10.2018
              • Animation - Ventana Sur + Annecy / Incaa. Animation project by Flor Kohan - 11.26.2017
              • ioguis. Film, Video, and TV project by Flor Kohan - 06.21.2015
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              Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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              384,761
                • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
                • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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                Diego Giaccone Diego Giaccone @diego_giaccone Diseñador Gráfico Buenos Aires, Argentina
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                19,053
                • Design
                • Calligraphy
                • Havanna Pascuas. Design, and Packaging project by Diego Giaccone - 01.24.2018
                • Chandon Limited Edition. Design, Lettering, and Packaging project by Diego Giaccone - 01.24.2018
                • SUR GIN. Design, Traditional illustration, Lettering, and Packaging project by Diego Giaccone - 01.24.2018
                • Fanta Edición Especial - Coca Cola Argentina. Design, Lettering, Packaging, and Traditional illustration project by Diego Giaccone - 01.24.2018
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                Oscar Mariné Oscar Mariné @oscarmarine Diseñador Madrid, Spain
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                4,649
                • Branding & Identity
                • Art Direction
                • C Photo - Ivory Press. Design, Editorial Design, and Graphic Design project by Oscar Mariné - 06.01.2015
                • Foster and Partners. Design, Product Design, and Graphic Design project by Oscar Mariné - 05.10.2015
                • Matadero Madrid. Design, Editorial Design, and Graphic Design project by Oscar Mariné - 05.10.2015
                • Zinebi. Festival de Cine Bilbao. Design, Graphic Design, and Events project by Oscar Mariné - 04.30.2015
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                Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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                93,340
                • Graphic Design
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                • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
                • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
                • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
                • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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                Fernando Gomez Baptista Fernando Gomez Baptista @fernandobaptista Washington, United States
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                43,015
                • Fine Arts
                • Traditional illustration
                • My Course Project: Create an infographic that will make history. Information Design, Sculpture, and Traditional illustration project by Fernando Gomez Baptista - 07.14.2014
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                Menta Branding Menta Branding @mentabranding Estudio de Branding Zapopan, Mexico
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                14,010
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                • Almost. Br, ing, Identit, and Naming project by Menta Branding - 08.10.2019
                • Botanical Camphora. Br, ing, Identit, and Packaging project by Menta Branding - 10.01.2019
                • Little Prince. Br, ing, Identit, and Art Direction project by Menta Branding - 09.01.2019
                • XL Mezcal. Br, ing, Identit, Art Direction, and Packaging project by Menta Branding - 06.10.2019
              • Maria Teresa Reca Maria Teresa Reca @recamariateresa La Plata, Argentina
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                2
                • Traditional illustration
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                Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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                330,915
                  • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
                  • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
                1. Creatives
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                4. Rochi Koehler

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