United States Olympic & Paralympic Museum
by Sagi Haviv @sagi
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Dedicated to celebrating the nation’s Olympic and Paralympic athletes, their histories and achievements, the United States Olympic & Paralympic Museum is set to open in 2020. The Museum is located at the foot of Pike’s Peak in Colorado Springs, CO home to the United States Olympic & Paralympic Committee and the Colorado Springs Olympic & Paralympic Training Center.
An innovative 60,000 square-foot building was designed by Diller Scofidio + Renfro to house the museum, with exhibition design by Gallagher & Associates. The Museum features truly inclusive accessibility throughout the exhibit halls, which spiral around a central light-filled atrium and offer panoramic views of the mountains beyond. The building’s façade is notable for its 10,000 diamond-shaped panels, no two identical.
The visual identity for the new Museum takes its colors from the Olympic rings, its stripes from the American flag, and the diamond silhouette from the building’s façade. Together the symbol suggests an abstract flame. While alluding to these familiar elements, the design is a completely original image, giving this major new institution its own independent identity. The dynamic, colorful symbol is balanced by a refined, elegant wordmark, stacked to give equal weight to each important element of the name.
35 comments
Maravilhoso! Show!!
Espectacular! Como siempre espectacular!
Eu realmente gostei muito da sua aula. Muito obrigada!
Projeto inspirador!
Awesome!
Looks Amazing!
Inspired by the course I am learning minimalist logo designing.
Can you please tell what software you use to create those animated videos for the logos? I LOVE THEM!
Dinâmico, atual, colorido, gostei demais! Parabéns mais uma vez!
Really nice. Loved the poster designs!
Great, as aways!
Awesome!
But I feel something with the text.
I just can't explain.
What a nice job, congratulations! It's never too much and there's always a "reason why"... I learned more thanks to your short course than in 80 useless hours of brand design at university. Thank you Mr. Haviv, you are a precious inspiration.
I like it. The way the symbol interferes with space... slicing upward aspirationally. It conjures a lot of the respectful, unifying competition that the Olympics stand for. And it screams "Olympics" without the rings! Like a spritelier, more starry-eyed (and maybe a bit more competitive) sibling... I feel it working.
It seems to work best paired with the logotype which acts like a spring-board.
Unlike the rings, it's not as lively without the colors, and it seems to NEED white space to really work when it's in color, so I suppose it's a little less versatile. (the BW version holds up great, but still loses something)
¡Gran trabajo!
Me gusta, me asocia directamente a las Olimpiadas pero mantiene su identidad diferenciada, ya que no son aros, son líneas, creo que funciona muy bien para el museo. Me encantó la aplicación en posters con la franja vertical resalta perfectamente al atleta.
So inspiring! :) Wow.
I love the workmark; it is so neat.
Great work, Sagi! Thanks for sharing with us. Its a learning experience.
Wow...very simple
I am learning with your course to develop brands that are simpler in form, maintaining the meaning and depth of the project. I stopped in the exercise of doing an interview with a real client and developing a new brand for him, I already got the answers to the questions as you did in your video, I will start developing on top of this client, thank you very much for the course, it has been very refreshing.
está genial!!
breath taking
Lindo demais.
Simple, clean, and the identity works so naturally! The one thing that doesn't sit right with me is the type. That big empty gap after "Olympic" is rather bothersome but there's not much you can do given that the name is locked.
Interested to know why the ampersand wasn't placed after Olympic to help smoothen the structure. Maybe so it reads as "US Olympic... and Paralympic" instead of US Olympic and... Paralympic"? Other than that, I love it!
Initially I was going to say it looks quite corporate but the way you have applied it is beautiful. Also, I guess it could also be 5 rings on it's side.
@gsc0296 agree.
This is amazing work!!!
The tradition and heritage are really embedded in the mark...
I like how you can synthesize everything that you want to express in this logo. It is very dynamic and expressive.
Congratulations on the work.
It contains all the relevant information (the Olympic colors, the shape of the flame, the movement, the speed, the upward projection that evokes the spirit of self-improvement and, at the same time, alludes to group sport or synchronization) in the most elegant, original and simple way possible. It's just perfect. Congratulations once again!
It's curious to observe how the logo starts growing on you after seeing the real-life applications. Thank you so much for sharing this Sagi Haviv!
I think its brilliant! Such a great observation on how recognisable those five colours are even when they're not in the rings. It doesn't scream 'Olympics' which I think is a good thing because you're trying to focus on one nation's Olympic history rather than all Olympic history. I think it's very slick. It is of course the three main things you taught us too, appropriate, destinctive and simple.
Simple, it goes pretty well with the roof slopes of the building. Congratulations!
WOOOWWreally beautifull, simply and powerfull. En español: hermoso, simple y poderoso
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