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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Marcela Campos

Marcela Campos

@mc50_cm

Terapeuta Holistica

Montevideo, Uruguay

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    Koral Antolín Maillo Koral Antolín Maillo @koralantolin Diseñadora, Fotógrafa y Artista textil. Lic. Bellas Artes Madrid, Spain
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    3,642
    • Fine Arts
    • Design
    • Mi Proyecto del curso: Retrato lineal bordado. Embroider project by Koral Antolín Maillo - 09.17.2020
    • Tapiz Terrazzo. Embroider project by Koral Antolín Maillo - 08.12.2020
    • Abrigo bordado con lana. Embroider project by Koral Antolín Maillo - 08.12.2020
    • Flores 3D. Embroider project by Koral Antolín Maillo - 08.12.2020
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    Carmen García Huerta Carmen García Huerta @carmen_garcia_huerta Madrid, Spain
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    8,073
      • Año nuevo chino EL CORTE INGLÉS. Traditional illustration, and Advertising project by Carmen García Huerta - 02.01.2018
      • Catálogo lujo EL CORTE INGLÉS. Traditional illustration, and Advertising project by Carmen García Huerta - 09.24.2018
      • SUÁREZ Colecciones II. Traditional illustration, and Advertising project by Carmen García Huerta - 09.24.2016
      • SUÁREZ Colecciones. Traditional illustration, and Advertising project by Carmen García Huerta - 06.20.2018
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      Go Carvalho Go Carvalho @gocarvalho São Paulo, Brazil
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      3,906
      • Traditional illustration
      • Fine Arts
      • Lost in Tokyo. Traditional illustration, Watercolor Painting, Design, and Character Design project by Go Carvalho - 07.16.2021
      • Tribal Mask.. Traditional illustration, and Watercolor Painting project by Go Carvalho - 07.16.2021
      • Food.. Traditional illustration, and Watercolor Painting project by Go Carvalho - 07.16.2021
      • Omedetou.. Traditional illustration, and Watercolor Painting project by Go Carvalho - 07.16.2021
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      Felix Scheinberger Felix Scheinberger @scheinberger Illustrator and Professor for Illustration Berlin, Germany
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      35,187
        • some of my books. Sketchbook project by Felix Scheinberger - 07.30.2020
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        Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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        166,901
        • Digital Illustration
        • Traditional illustration
        • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
        • 120 Years of Harley-Davidson. Traditional illustration project by Albert Kiefer - 09.10.2022
        • Some recent sketches.... Traditional illustration project by Albert Kiefer - 06.08.2022
        • Venlose Vrind. Traditional illustration project by Albert Kiefer - 03.24.2022
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        Ricardo Macía Lalinde Ricardo Macía Lalinde @ricardomacia Ilustrador Freelance Medellín, Colombia
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        17,489
        • Traditional illustration
        • Ink Illustration
        • Distorted Memories . Traditional illustration, Drawing, Fine Arts, Ink Illustration, Portrait Drawing, Artistic Drawing, and Realistic Drawing project by Ricardo Macía Lalinde - 04.21.2025
        • Extinction Obituaries. Traditional illustration, Editorial Design, Fine Arts, and Realistic Drawing project by Ricardo Macía Lalinde - 06.13.2024
        • Naturalistic illustration with ballpoint pen. Traditional illustration, Drawing, Realistic Drawing, and Naturalistic Illustration project by Ricardo Macía Lalinde - 08.09.2021
        • Ink & Birds . Fine Arts, Sketching, Traditional illustration, Botanical Illustration, Ink Illustration, and Naturalistic Illustration project by Ricardo Macía Lalinde - 02.28.2021
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        Virginia Mori Virginia Mori @virginia_mori illustrator Milán, Italy
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        3,184
        • Traditional illustration
        • Marseille Tarot Deck by Virginia Mori. Game Design project by Virginia Mori - 09.10.2024
        • Editorial illustration for Harper’s magazine . Traditional illustration project by Virginia Mori - 09.11.2023
        • Illustrated logo for Mafè Butik. Traditional illustration, Advertising, Br, ing & Identit project by Virginia Mori - 07.10.2023
        • Editorial illustration | Virginia Living. Traditional illustration, and Editorial Illustration project by Virginia Mori - 02.01.2023
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        Nuria Mel. Nuria Mel. @nuriamelworkshop Ilustración editorial y cultural Mexico City, Mexico
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        6,638
        • Art Direction
        • Graphic Design
        • Revista KM0 CDMX. Collage, and Traditional illustration project by Nuria Mel. - 05.05.2021
        • TIERRA ADENTRO 2. Collage, and Traditional illustration project by Nuria Mel. - 05.05.2021
        • Día de la hamburguesa. Collage, Digital Illustration, and Narrative project by Nuria Mel. - 10.19.2020
        • TA Clarice Lispector. Collage, and Children's Illustration project by Nuria Mel. - 10.19.2020
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        Cecilia Santamaria Mandujano Cecilia Santamaria Mandujano @icec_ilustradora Ilustradora textil y diseñadora Mexico City, Mexico
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        5,373
        • Embroidery
        • Sketching
        • MEDUSA · DIBUJO CON HILO NEGRO. Embroider project by Cecilia Santamaria Mandujano - 03.04.2024
        • HUMMINGBIRD · DRAWING WITH BLACK THREAD. Embroider project by Cecilia Santamaria Mandujano - 02.29.2024
        • CAIMAN · DIBUJO CON HILO NEGRO. Embroider project by Cecilia Santamaria Mandujano - 02.29.2024
        • SEA TURTLE · DRAWING WITH BLACK THREAD. Embroider project by Cecilia Santamaria Mandujano - 02.29.2024
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        David Morales David Morales @dava22 Barcelona, Spain
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        35,257
        • Design
        • Creative Consulting
        • Mi Proyecto del curso: Diario ilustrado: llena tu sketchbook de vivencias. Traditional illustration, Sketching, Drawing, Sketchbook & Ink Illustration project by David Morales - 12.06.2021
        • I got to have my Vans. Traditional illustration, Design, Fine Arts, Botanical Illustration, Naturalistic Illustration, Sketchbook & Ink Illustration project by David Morales - 10.29.2021
        • Inktober 2020. Design, Traditional illustration, Drawing, Ink Illustration, and Naturalistic Illustration project by David Morales - 10.01.2020
        • Inktober 2019. Traditional illustration, Ink Illustration, Poster Design, Drawing, and Artistic Drawing project by David Morales - 10.01.2019
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        Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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        81,613
        • Design
        • Traditional illustration
        • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
        • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
        • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
        • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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        Estelí Meza Estelí Meza @estelimu Mexico City, Mexico
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        3,266
        • Traditional illustration
        • Fine Arts
        • 68 Voces. Mixe. El Rey Kong Oy. . Traditional illustration project by Estelí Meza - 12.01.2018
        • Calendario Ilustrado 2020. Traditional illustration project by Estelí Meza - 01.01.2020
        • Lino Felino. Children's Illustration project by Estelí Meza - 12.01.2019
        • Nexos. Digital Illustration project by Estelí Meza - 01.01.2020
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        RIE TAKEDA RIE TAKEDA @rietakeda Calligrapher / Artist Freiburg im Breisgau, Germany
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        18,954
        • Graphic Design
        • Calligraphy
        • New Year's Calligraphy KAKIZOME with 'Rabbits'. Design, Traditional illustration, Calligraph & Ink Illustration project by RIE TAKEDA - 01.02.2023
        • Let's get on with the year of the Tiger!. Calligraph, H, Lettering, Ink Illustration, and Lettering project by RIE TAKEDA - 02.03.2022
        • Merry Christmas and Shodo calligraphy . Textile Design, Design, Ink Illustration, H, Lettering, T, pograph, Design, and Calligraph project by RIE TAKEDA - 12.23.2021
        • WePresent / Literally series / ''Break'' (written by Jyoti Patel). Calligraph, T, pograph, H, Lettering, Traditional illustration, and Lettering project by RIE TAKEDA - 07.03.2021
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        Fujiko Rose Fujiko Rose @fujiko_rose Welwyn, United Kingdom
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        2,364
        • Design
        • Branding & Identity
        • My project for course: Contemporary Botanical Illustration with Ink. Traditional illustration, Artistic Drawing, Botanical Illustration & Ink Illustration project by Fujiko Rose - 03.24.2023
        • Fun Framing- Upcycled Silk Screen Frame. Interior Decoration, Fine Arts, Arts, Crafts, and Design project by Fujiko Rose - 11.14.2022
        • Forest Drawing. Drawing, Fine Arts & Ink Illustration project by Fujiko Rose - 11.13.2022
        • Art in the Home. Pattern Design, Arts, Crafts & Interior Decoration project by Fujiko Rose - 11.14.2022
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        Maria José Castaño Dávila Maria José Castaño Dávila @mariajosecastanodavila Medellín, Colombia
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        14,298
        • Copywriting
        • Marketing
        •  Creación de contenidos escritos para medios de comunicación. Writing project by Maria José Castaño Dávila - 11.30.2020
        • Creación de la escritura del episodio de George Orwell en mi podcast Biblioteca Personal. Writing project by Maria José Castaño Dávila - 11.30.2022
        • Creación de contenidos y recomendaciones literarias para redes sociales. Writing project by Maria José Castaño Dávila - 11.30.2022
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        Maaida Noor Maaida Noor @maaidanoor Award-winning Modern & Contemporary Artist London, United Kingdom
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        7,654
        • Calligraphy
        • Watercolor Painting
        • Exploring the Spice Route with Mirzam, Dubai based chocolate makers . Product Design, Audiovisual Post-production, Traditional illustration, and Fine Arts project by Maaida Noor - 07.18.2021
        • Artwork for HP Latex documentary - filmed by Knucklehead . Film, Video, TV, Film, and Filmmaking project by Maaida Noor - 07.18.2021
        • A collaboration with Estée Lauder, AERIN at Harrods, Harvey Nichols and Selfridges. Traditional illustration, and Fine Arts project by Maaida Noor - 07.18.2021
        • A collaboration with Christian Dior and Selfridges. Traditional illustration, and Fine Arts project by Maaida Noor - 07.17.2021
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        Koshu (Akemi Lucas) Koshu (Akemi Lucas) @koshujapaneseart Japanese calligrapher, sumi-painting artist, seal artist Camberley, United Kingdom
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        24,713
        • Painting
        • Calligraphy
        • Online Sumi-e workshop "Waterfall" . Drawing, Arts, Crafts, Fine Arts, Traditional illustration, and Painting project by Koshu (Akemi Lucas) - 06.18.2025
        • Online Sumi-e workshop "light over the sea". Arts, Crafts, Painting, Watercolor Painting, Fine Arts & Ink Illustration project by Koshu (Akemi Lucas) - 05.09.2025
        • 8 Day residential courses in Japan. Arts, Crafts, Traditional illustration, Drawing, Fine Arts, Painting, Creativit & Ink Illustration project by Koshu (Akemi Lucas) - 03.02.2025
        • Inperson Sumie workshop. Traditional illustration, Drawing, Arts, Crafts, Fine Arts, and Painting project by Koshu (Akemi Lucas) - 02.07.2025
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        Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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        104,642
        • Product Design
        • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
        • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
        • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
        • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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        Zita Chocarro Iriarte Zita Chocarro Iriarte @zitachocarro Diseñadora de moda y textil Barcelona, Spain
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        8,225
        • Arts & Crafts
        • Fine Arts
        • Hamabi for Wendy's Little House. Design & Interior Design project by Zita Chocarro Iriarte - 03.27.2019
        • Hamabi para The Singular Olivia. Interior Design project by Zita Chocarro Iriarte - 03.27.2019
        • Twelve. Decoration, Design, and Product Design project by Zita Chocarro Iriarte - 03.14.2019
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        Petra Zehner Petra Zehner @petra_zehner collage artist and illustrator París, France
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        15,077
        • Editorial Illustration
        • Traditional illustration
        • John Baldessari. Traditional illustration project by Petra Zehner - 09.27.2021
        • Summertime Sadness. Traditional illustration project by Petra Zehner - 09.27.2021
        • Recomposed. Traditional illustration project by Petra Zehner - 09.27.2021
        • Boy Toys - collage and mixed media. Collage, and Traditional illustration project by Petra Zehner - 05.11.2021
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        Daniel Saldaña París Daniel Saldaña París @danielsp Mexico City, Mexico
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        7,663
          • Método Universal de Poesía Derivada. Street Art, Writing, and Photograph project by Daniel Saldaña París - 09.10.2009
          • La máquina autobiográfica. Writing, and Narrative project by Daniel Saldaña París - 08.01.2019
          • En medio de extrañas víctimas. Writing, and Narrative project by Daniel Saldaña París - 09.17.2013
          • El nervio principal. Writing, and Narrative project by Daniel Saldaña París - 09.18.2018
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          Virginia Moll Virginia Moll @virginiamoll Redactora Creativa Palma, Spain
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          3,025
          • Creative Writing
          • Writing
          • My course project: Writing Notebook for Creatives. Creativit, Sketchbook, Creative Writing, Management, and Productivit project by Virginia Moll - 06.14.2022
          • "Lo teníamos todo" redacción, guion y locución del vídeo de Jaume Ramis.. Writing, Cop, writing, Stor, telling, Communication, Advertising, and Script project by Virginia Moll - 03.20.2020
          • Somos Familia Spot Scalibor. Writing, Script, Advertising, and Creative Writing project by Virginia Moll - 03.16.2022
          • Naming para agencia La Indiscreta. Naming, Content Writing, Creative Writing, Writing, Cop, and writing project by Virginia Moll - 03.16.2022
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          Koi Samsa Koi Samsa @koisamsa Valencia, Spain
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          7,042
          • Creative Consulting
          • Art Direction
          • A veces suena muy bajita mi trompeta. Fine Arts project by Koi Samsa - 07.19.2021
          • Abstracción para Pizarnik. Fine Arts project by Koi Samsa - 05.01.2021
          • Moleskines: Collage y dibujos. Collage project by Koi Samsa - 03.22.2021
          • Portada y videoclip Electric Nana, Hold Tight. Watercolor Painting, and Video project by Koi Samsa - 03.22.2021
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          Desedamas Desedamas @desedamas La Llacuna, Spain
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          8,903
            • Mi proyecto del curso: Costura creativa: introducción al Bojagi. Arts, Crafts, Sewing, DIY, Textile D, eing, and Textile Design project by Desedamas - 07.26.2022
            • serie chicas y sirenas. Painting project by Desedamas - 01.28.2020
            • caligrafía. Painting project by Desedamas - 01.28.2020
            • flores y naturaleza. Painting project by Desedamas - 01.28.2020
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            Lapin Lapin @lapinbarcelona Barcelona, Spain
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            142,635
              • Deutsches Museum. Sketching, Sketchbook, Editorial Design, and Picturebook project by Lapin - 05.08.2025
              • Workshops with Lapin. Sketching, and Sketchbook project by Lapin - 02.20.2025
              • my best wishes for this new year!. Traditional illustration, Digital Illustration, Drawing, Arts, Crafts, Fine Arts, Textile Design, Watercolor Painting, Creativit, Fashion Design, Interior Design, Decoration, Pencil Drawing, Sketching, Pattern Design, and Botanical Illustration project by Lapin - 01.16.2025
              • Stickers collection by Lapin. Accessor, Design, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Botanical Illustration project by Lapin - 05.22.2024
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              Marco Mazzoni Marco Mazzoni @marcomazzoniart Voghera, Italy
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              62,427
                • Graphite Drawings. Artistic Drawing, Fine Arts, Pencil Drawing, and Portrait Drawing project by Marco Mazzoni - 01.20.2021
                • Final  project of my course. Artistic Drawing project by Marco Mazzoni - 04.28.2020
                • 1 moleskine sketchbook + 23 bic pens. Traditional illustration project by Marco Mazzoni - 02.04.2020
                • Contemporary Bestiary. Artistic Drawing, and Traditional illustration project by Marco Mazzoni - 02.04.2020
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                Valeria Hipocampo Valeria Hipocampo @valeria_hipocampo Mexico City, Mexico
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                2,565
                • Design
                • Photography
                • MITOLOGÍAS . Traditional illustration project by Valeria Hipocampo - 07.13.2022
                • MUJERES Y EL MAR. Traditional illustration project by Valeria Hipocampo - 07.13.2022
                • COATLICUE . Traditional illustration project by Valeria Hipocampo - 07.13.2022
                • CÓMIC. Traditional illustration, and Comic project by Valeria Hipocampo - 07.13.2022
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                Matías Prado Matías Prado @matiasprado Ilustrador Tulsa, Chile
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                1,166
                • Fine Arts
                • Branding & Identity
                • Oliver Otto. Traditional illustration project by Matías Prado - 10.19.2021
                • P.O.D. SYSTEM ADIDAS. Traditional illustration, and Advertising project by Matías Prado - 10.19.2021
                • Peugeot - tarjetas navideñas. Traditional illustration, and Advertising project by Matías Prado - 10.19.2021
                • Mont Gras Quatro. Traditional illustration project by Matías Prado - 06.05.2020
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                Adriana Torres Adriana Torres @soymigadepan Soy diseñadora y creadora de MIGA DE PAN. Estudié Arquitectura, Diseño Gráfico, Bellas Artes e ilustración. Colaboré con firmas como Seletti, Crate & Barrel, El Espartano y Tea Connection. Buenos Aires, Argentina
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                66,765
                • Embroidery
                • Traditional illustration
                • Fieltro. Arts, Crafts, Character Design, and Product Design project by Adriana Torres - 07.24.2017
                • Mochilas y bolsos. Embroider, Art Direction, Product Design, and Product Photograph project by Adriana Torres - 07.29.2017
                • Catalogue Magazine. Embroider, and Traditional illustration project by Adriana Torres - 03.09.2011
                • Bordado 3D. Embroider, and Children's Illustration project by Adriana Torres - 01.29.2018
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                Trini Guzmán (holaleon) Trini Guzmán (holaleon) @holaleon artista Tulsa, Chile
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                40,572
                • Traditional illustration
                • Fine Arts
                • Mural Casona General Holley. Street Art, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
                • Murales Edificio Apoquindo 2929. Street Art, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
                • Pantalones bordados. Embroider, and Creativit project by Trini Guzmán (holaleon) - 06.07.2019
                • Chaquetas bordadas. Embroider, and Creativit project by Trini Guzmán (holaleon) - 06.06.2019
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              1. Creatives
              2. Montevideo, Uruguay
              3. Marcela Campos

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