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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Mateusz Zaród

Mateusz Zaród

@mateusz_zarod

Lublin, Poland

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    Raahat Kaduji Raahat Kaduji @raahatkaduji Illustrator and Author Oxford, United Kingdom
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    1,960
    • Digital Illustration
    • Children's Illustration
    • Sketchbook. Sketching, and Sketchbook project by Raahat Kaduji - 03.07.2023
    • Animal Characters. Traditional illustration, and Character Design project by Raahat Kaduji - 03.07.2023
    • Whales - Illustration for Wacom. Traditional illustration project by Raahat Kaduji - 02.28.2020
    • Autumn Cottage. Traditional illustration project by Raahat Kaduji - 08.13.2022
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    Louis Paquet Louis Paquet @louis_paquet Creative Director and Web Designer Montreal, Canada
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    13,558
    • Web Design
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    • Escape Coffee Website. Design, UX / UI, Art Direction, Interactive Design, Multimedia, T, pograph, Web Design, Web Development, and Digital Design project by Louis Paquet - 05.29.2024
    • Ma Sai Gon (Space). Design, UX / UI, Animation, Art Direction, Interactive Design, Multimedia, T, pograph, Web Design, Web Development, and Digital Design project by Louis Paquet - 05.29.2024
    • Édifis Website. Design, UX / UI, Animation, Art Direction, Interactive Design, Multimedia, T, pograph, Web Design, Web Development, Stor, telling, and Digital Design project by Louis Paquet - 05.29.2024
    • Sandy Shore Website. Design, UX / UI, Art Direction, Interactive Design, Multimedia, T, pograph, Web Design, Web Development, and Digital Design project by Louis Paquet - 05.29.2024
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    Index Studio Index Studio @jonathandc París, France
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    4,142
    • Photography
    • Film, Video & TV
    • Jérome Dreyfuss. UX / UI, and Photograph project by Index Studio - 05.11.2022
    • Eve's. UX / UI, Art Direction, and 3D project by Index Studio - 05.18.2022
    • Jean Dousset - Your Dream Ring. Web Design, 3D, UX / UI, Art Direction, Photograph, and Video project by Index Studio - 05.18.2022
    • Balenciaga. App Design, UX / UI, and Art Direction project by Index Studio - 05.18.2022
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    Rus Yusupov Rus Yusupov @rus2 New York, United States
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    2,018
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      Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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      • Traditional illustration
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      • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
      • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
      • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
      • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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      Jess Wilson Jess Wilson @jswilson1984 London, United Kingdom
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      4,345
      • Web Design
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      • My project in Isometric Map Illustration: Capture a City's Vibrancy course. Traditional illustration, Infographics, Drawing, Digital Illustration, Artistic Drawing, and Digital Painting project by Jess Wilson - 07.02.2021
      • Sign Posts. Traditional illustration, and Screen Printing project by Jess Wilson - 02.12.2021
      • Nike. Advertising, Fashion Design, and Traditional illustration project by Jess Wilson - 02.12.2014
      • Various Editorials for Magazines. Editorial Illustration, and Traditional illustration project by Jess Wilson - 01.12.2011
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      Stef Maden Stef Maden @stefmaden England, United Kingdom
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      7,926
      • Traditional illustration
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      • MOM2.0. Traditional illustration project by Stef Maden - 09.23.2020
      • The Illustrator's Mind. Traditional illustration project by Stef Maden - 09.23.2020
      • Cityscapes. Traditional illustration project by Stef Maden - 09.22.2020
      • Illustrations. Traditional illustration project by Stef Maden - 08.28.2020
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      Felix Scheinberger Felix Scheinberger @scheinberger Illustrator and Professor for Illustration Berlin, Germany
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      35,386
        • some of my books. Sketchbook project by Felix Scheinberger - 07.30.2020
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        EUDETENIS EUDETENIS @eudetenis Comic Artist and Illustrator Staunton River, Brazil
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        86,408
        • Comic
        • Digital Drawing
        • Watercolor Scenes by EUDETENIS. Traditional illustration, Watercolor Painting, and Manga project by EUDETENIS - 05.09.2023
        • Blue Archive Fanarts. Traditional illustration, Manga, and Video Games project by EUDETENIS - 01.12.2023
        • Back to Black Manga Free to read on Mangaplus by Shueisha. Manga, Comic, and Traditional illustration project by EUDETENIS - 09.22.2022
        • Sword Girls. Traditional illustration, and Pencil Drawing project by EUDETENIS - 06.22.2022
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        Lapin Lapin @lapinbarcelona Barcelona, Spain
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        142,947
          • Deutsches Museum. Sketching, Sketchbook, Editorial Design, and Picturebook project by Lapin - 05.08.2025
          • Workshops with Lapin. Sketching, and Sketchbook project by Lapin - 02.20.2025
          • my best wishes for this new year!. Traditional illustration, Digital Illustration, Drawing, Arts, Crafts, Fine Arts, Textile Design, Watercolor Painting, Creativit, Fashion Design, Interior Design, Decoration, Pencil Drawing, Sketching, Pattern Design, and Botanical Illustration project by Lapin - 01.16.2025
          • Stickers collection by Lapin. Accessor, Design, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Botanical Illustration project by Lapin - 05.22.2024
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          Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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          213,429
          • Traditional illustration
          • Fine Arts
          • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
          • Oxen. Traditional illustration, Fine Arts, Painting, Sketching, Creativit, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, Naturalistic Illustration, and Gouache Painting project by Laura McKendry - 07.09.2021
          • Coastal Birds. Traditional illustration project by Laura McKendry - 06.28.2014
          • Shearwater birds. Traditional illustration project by Laura McKendry - 06.28.2020
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          Sarah Stokes Sarah Stokes @sarah_stokes Gallery representation outside of U.K. Upper Arley, United Kingdom
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          206,163
          • Watercolor Painting
          • 👀 Tune into our Q&A session with Sarah and Katarzyna! . Watercolor Painting project by Sarah Stokes - 07.18.2025
          • 🥳Free video of a watercolour Stag painted in CMYK . Watercolor Painting project by Sarah Stokes - 07.08.2025
          • Free Live Instagram Feed Capturing Light . Watercolor Painting project by Sarah Stokes - 07.01.2025
          • Expressive watercolour Squirrel . Watercolor Painting project by Sarah Stokes - 02.23.2025
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          Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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          387,517
          • Traditional illustration
          • Fine Arts
          • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
          • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
          • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
          • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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          Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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          303,422
          • Design
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          • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
          • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
          • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
          • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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          Natália Dias Natália Dias @nataliadsw Artista Freelancer Estado de Paraná, Brazil
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          55,237
          • Creativity
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          • Mona. Traditional illustration project by Natália Dias - 01.31.2023
          • Anastasia. Traditional illustration project by Natália Dias - 01.31.2023
          • Barbie. Traditional illustration project by Natália Dias - 01.31.2023
          • Mermay. Traditional illustration project by Natália Dias - 01.31.2023
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          Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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          254,597
          • Photography
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          • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
          • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
          • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
          • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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          Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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          236,888
          • Traditional illustration
          • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
          • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
          • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
          • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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          Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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          362,883
          • Traditional illustration
          • Tattoo Design
          • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
          • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
          • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
          • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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          MESTIZAA MESTIZAA @mestizaa Bilbao, Spain
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          23,911
            • My Course Project: Lifestyle Dog Photography. Photograph, Mobile Photograph, Portrait Photograph, Digital Photograph, Lifest, le Photograph & Instagram Photograph project by MESTIZAA - 10.06.2020
            • STREET STYLE LISBOA. Photograph, and Portrait Photograph project by MESTIZAA - 03.07.2020
            • DRUGS & FAMILY. Photograph, and Portrait Photograph project by MESTIZAA - 03.01.2020
            • STREET STYLE AMSTERDAM. Photograph, and Portrait Photograph project by MESTIZAA - 02.23.2020
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            Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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            575,731
            • Branding & Identity
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            • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
            • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
            • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
            • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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            Masquespacio Masquespacio @masquespacio Valencia, Spain
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            440,182
              • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
              • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
              • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
              • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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              Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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              286,542
              • Ceramics
              • Fine Arts
              • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
              • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
              • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
              • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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              Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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              106,557
              • Arts & Crafts
              • Creativity
              • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
              • Crochet and Nature. Design project by Ameskeria - 04.14.2021
              • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
              • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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              Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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              431,651
              • Branding & Identity
              • Art Direction
              • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
              • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
              • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
              • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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              Alicia Aradilla Alicia Aradilla @a_aradilla Madrid, Spain
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              125,579
              • Advertising
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              • My Course Project: Watercolor Travel Notebook. Traditional illustration project by Alicia Aradilla - 02.05.2021
              • Kaiku jurado de concurso. Traditional illustration project by Alicia Aradilla - 07.06.2020
              • Libro Sevilla Acuarelas de Viaje. Traditional illustration project by Alicia Aradilla - 10.03.2020
              • HP Creadores. Traditional illustration project by Alicia Aradilla - 10.08.2020
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              Puño Puño @puno Medellín, Colombia
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              859,363
              • Traditional illustration
              • Photography
              • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
              • Class notes. Traditional illustration project by Puño - 03.08.2017
              • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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              Domestika Domestika @domestika Berkeley, United States
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              2,183,633
              • prosinskimaciej prosinskimaciej @prosinskimaciej Gdańsk, Poland
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                • Małgorzata Warmińska Małgorzata Warmińska @malgorzata_warminska Lublin, Poland
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                  1. Creatives
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                  3. Mateusz Zaród

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