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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Marc González Chavarri

Marc González Chavarri

@marcgcha

SEO / UX / Analytics

Barcelona, Spain

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    Mat Voyce Mat Voyce @matvoyce Graphic & Motion Designer Ukiah, United States
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    • Traditional illustration
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    • 36 Days of Type 2021. 2D Animation, Animation, Digital Lettering, Graphic Design, Traditional illustration, Lettering, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 04.07.2021
    • February - Type Experiments. 2D Animation, Animation, Digital Lettering, Graphic Design, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 03.02.2021
    • Sept-Oct Type Experiments. 2D Animation, Animation, Digital Lettering, Graphic Design, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 10.30.2020
    • Disney+ Throwbacks . 2D Animation, Animation, Character Animation, Character Design, Graphic Design, Motion Graphics, Social Media, T, pograph, T, pograph, and Design project by Mat Voyce - 05.04.2020
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    Annie Atkins Annie Atkins @annieatkins Dublin, Ireland
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    • Design
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    • Sign design: drawing background signage for use in movie sets . Design, Film, Video, and TV project by Annie Atkins - 04.13.2023
    • Movie props design: a selection of paper props I've made from films and shows over the years. Design, Film, Video, and TV project by Annie Atkins - 04.13.2023
    • Fake love letters: a selection of real emails turned into vintage paper props. Design, Stor, telling, Film, Video, and TV project by Annie Atkins - 04.13.2023
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    Javier Alcaraz Javier Alcaraz @javieralcaraz Diseño editorial y tipográfico. Campanet, Spain
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      • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
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      • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
      • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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      Richard Mehl Richard Mehl @richardmehl New York, United States
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      • PSA Film Society. Graphic Design project by Richard Mehl - 12.20.2021
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      • Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles. Design, Graphic Design, T, pograph, Collage, Lettering, Creativit, and Color Theor project by Richard Mehl - 12.14.2021
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      Leandro Rodrigues Leandro Rodrigues @leandro_rodrigz São Paulo, Brazil
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      • Vinyl Magazine #01 - My course project: Typography applied to printed and digital projects. Design, Graphic Design, Editorial Design, T, and pograph project by Leandro Rodrigues - 01.01.2023
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      Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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        • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
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        Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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        • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
        • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
        • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
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        Leo Fallas Leo Fallas @leofallas Mexico City, Mexico
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        • "Ahí te Encargo" Largometraje Ficción.. Photograph, and Post-production project by Leo Fallas - 04.14.2021
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        • Time. Film, Video, TV, and Advertising project by Leo Fallas - 01.23.2020
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        Álvaro Franca Álvaro Franca @alvaroefe Tipografo Barcelona, Spain
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        • Pararemos todo. Lettering, Digital Lettering, T, and pograph project by Álvaro Franca - 03.09.2020
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        Samuel Hermoso (Elastic Heads) Samuel Hermoso (Elastic Heads) @samuelhermoso Product designer, UX/UI design teacher Madrid, Spain
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        Gemma Gould Gemma Gould @gemmagould Shrewsbury, United Kingdom
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        • Happy Halloween!. Traditional illustration, Character Design, Digital Illustration, and Children's Illustration project by Gemma Gould - 11.01.2021
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        Albert Monteys Homar Albert Monteys Homar @albertmonteys Barcelona, Spain
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        • Traditional illustration
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        • Solid State. Graphic novel.. Comic project by Albert Monteys Homar - 06.25.2019
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        • Hacer Tebeos. Ilustración para redes.. Traditional illustration project by Albert Monteys Homar - 06.25.2019
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        Puño Puño @puno Medellín, Colombia
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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      • Ignasi Bove Ignasi Bove @ignasi Gerente Barcelona, Spain
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