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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Lidia Chinea Martín

Lidia Chinea Martín

@lidia_chinea

Viladecans, Spain

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  • Teacher Plus
    Justo Heras Justo Heras @justoheras Barcelona, Spain
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    30,861
    • Design
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    • MI PROYECTO FINAL DE CURSO : LASER SURF CO. BY JUSTO HERAS. Accessor, Design, and Fashion Design project by Justo Heras - 03.01.2021
    • LASER + NDLSS / DESIGN, PRODUCTION AND COMMUNICATION. Traditional illustration, Advertising, Photograph, Accessor, Design, Art Direction, Br, ing, Identit, Costume Design, Product Design, and Screen Printing project by Justo Heras - 04.01.2020
    • SUPPORT YOUR LOCAL / ILUSTRACIÓN Y COMUNIDAD. Traditional illustration, Advertising, Art Direction, Br, ing, Identit, Events, Fine Arts, Marketing, and Painting project by Justo Heras - 03.01.2020
    • PEACE EDUCATION / MURAL ART. Traditional illustration, Fine Arts, and Street Art project by Justo Heras - 11.01.2017
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    Boo Republic (Marios Georntamilis) Boo Republic (Marios Georntamilis) @boorepublic Designer/Illustrator Thessaloniki, Greece
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    1,172
    • Packaging
    • Branding & Identity
    • Nadia Zachou fine jewellery. Naming, Br, ing, Identit, Design, Graphic Design, and Packaging project by Boo Republic (Marios Georntamilis) - 03.11.2020
    • Lease Plan executive summary. Design, Infographics, Packaging, Arts, Crafts, Creativit, Graphic Design, and Bookbinding project by Boo Republic (Marios Georntamilis) - 10.18.2021
    • Hooligan canned cocktail. Design, Lettering, Digital Lettering, Packaging, Br, ing & Identit project by Boo Republic (Marios Georntamilis) - 09.14.2021
    • Peanut caramel bar. Naming, Br, ing, Identit, Packaging, Graphic Design, Design, Traditional illustration, and Character Design project by Boo Republic (Marios Georntamilis) - 12.29.2018
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    Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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    303,422
    • Design
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    • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
    • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
    • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
    • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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    Miriam Alía Miriam Alía @miriamalia Madrid, Spain
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    59,650
    • Design
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    • Housing in Villafranca del Castillo. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
    • VALYTY. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
    • MIRIAM ALIA X TARKETT. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
    • Nuevo Eclipse, Casa Decor 2022. Interior Architecture, Interior Design, Decoration & Interior Decoration project by Miriam Alía - 05.30.2022
  • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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    142,942
    • Photography
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    • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
    • Kids and us. Photograph project by Oriol Segon - 08.08.2019
    • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
    • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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    Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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    227,150
      • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
      • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
      • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
      • Campañas Melià Hoteles. Art Direction, Design, Poster Design, Graphic Design, and Advertising project by Valeria Dubin - 04.04.2018
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      305,276
      • Film, Video & TV
      • Photography
      • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
      • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
      • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
      • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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      María Alarcón María Alarcón @mariaalarcon_ Arquitecta Digital Barcelona, Spain
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      89,514
        • Cold and warm. Architecture, 3D, and Design project by María Alarcón - 07.14.2021
        • Succulent mood. Architecture, 3D, and Design project by María Alarcón - 06.15.2021
        • Random studio office just for fun. Architecture, Design, and 3D project by María Alarcón - 06.06.2021
        • A dream about a green dark forest. 3D, Architecture, and Design project by María Alarcón - 06.03.2021
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        Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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        57,616
        • Marketing
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        Alicia Sanz Alicia Sanz @alicia_sanz Diseñadora y técnica de interiores Madrid, Spain
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        85,515
        • Interior Design
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        • Hungry Angelina. Interior Design project by Alicia Sanz - 07.19.2020
        • Misako. Interior Design project by Alicia Sanz - 03.01.2018
        • Bodega Bilbao. Interior Design project by Alicia Sanz - 07.30.2018
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        866,707
        • Photography
        • Instagram Photography
        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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        191,789
        • Photography Post-production
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        • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
        • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
        • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
        • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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        Masquespacio Masquespacio @masquespacio Valencia, Spain
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        440,182
          • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
          • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
          • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
          • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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          Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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          81,780
          • Design
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          • LANZAMIENTO AGUA DE MORITZ. Cop, writing, Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
          • POSTERS BY PARLEM. Cop, and writing project by Carla Gonzalez - 08.27.2020
          • SAN MIGUEL EXPLORERS. Creativit, and Advertising project by Carla Gonzalez - 08.27.2020
          • APPÉTIT BY TELEFONICA. Br, ing & Identit project by Carla Gonzalez - 08.27.2020
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          Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          329,396
            • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
            • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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            Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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            123,135
            • Advertising
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            • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
            • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
            • Dunlop Sports: Love the Game. Cop, and writing project by Paul Anglin - 12.03.2020
            • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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            Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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            58,070
            • Arts & Crafts
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            • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
            • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
            • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
            • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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            Alejandro Soriano Alejandro Soriano @alejandrosoriano 3D Artist Valencia, Spain
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            260,903
            • 3D Modeling
            • Digital Illustration
            • Troll Cabin. Set Design, and 3D Modeling project by Alejandro Soriano - 02.18.2025
            • Desktop Mic. 3D Modeling, 3D, Product Design, and Digital Illustration project by Alejandro Soriano - 10.02.2022
            • Lámpara de queroseno. 3D Modeling, and 3D Design project by Alejandro Soriano - 06.13.2022
            • Escalera de incendios. 3D Modeling project by Alejandro Soriano - 03.15.2022
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            Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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            163,771
            • Photography
            • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
            • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
            • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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            Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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            378,366
            • Advertising
            • Creative Consulting
            • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
            • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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            Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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            154,176
            • Design
            • Branding & Identity
            • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
            • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
            • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
            • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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            Domestika Domestika @domestika Berkeley, United States
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            2,183,633
            • silviabravoarvelo silviabravoarvelo @silviabravoarvelo Sevilla, Spain
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              • Rayco SB Rayco SB @rayco24 San Cristóbal de La Laguna, Spain
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                3
                • Estheruchy Sanromá Estheruchy Sanromá @estheruchy San Cristóbal de La Laguna, Spain
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                  1
                    • Mi Proyecto del curso: Técnicas modernas de acuarela. Watercolor Painting project by Estheruchy Sanromá - 05.18.2020
                  • Carolina Rodriguez Chinea Carolina Rodriguez Chinea @aenichi Inglaterra, United Kingdom
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                    • Héctor Muñoz García Héctor Muñoz García @hectormunozg Ingenio, Spain
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                        Carolina Hernández Carolina Hernández @carolina_def30c8e-76ce-4ae0-8f64-a70ec5a5755c Santa Cruz de Tenerife, Spain
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                        • Jonathan AR Jonathan AR @jonathan_acevedo San Cristóbal de La Laguna, Spain
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                          • Nat de la Croix Nat de la Croix @natdelacroix Ilustración y diseño gráfico San Cristóbal de La Laguna, Spain
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                            16
                            • Drawing
                            • Editorial Illustration
                            • Tiger Girl . Traditional illustration, and Digital Illustration project by Nat de la Croix - 04.09.2021
                            • Mientras. Traditional illustration, Digital Illustration, Pencil Drawing, and Portrait Drawing project by Nat de la Croix - 04.09.2021
                            • Roques de Anaga. Digital Illustration, and Traditional illustration project by Nat de la Croix - 04.09.2021
                            • Portada ilustrada con óleo para: Tokio Blues, de Haruki Murakami. Editorial Design, Traditional illustration, and Painting project by Nat de la Croix - 10.26.2017
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