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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Joseph Peguero

Joseph Peguero

@josephpeguero

Higuey, Dominican Republic

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    Antonio Garci Antonio Garci @antoniogarci Madrid, Spain
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    40,306
    • Fine Arts
    • Film, Video & TV
    • Colored lights. Fine-Art Photograph project by Antonio Garci - 06.27.2020
    • Creative lighting. Photographic Lighting project by Antonio Garci - 02.20.2019
    • Body Rock. Photograph project by Antonio Garci - 10.05.2016
    • Portrait and Fashion. Photograph project by Antonio Garci - 10.05.2016
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    Ojo Con Oscar Ojo Con Oscar @ojoconoscar Bogota, Colombia
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    4,927
    • Photography
    • Film, Video & TV
    • Comercial de Cerveza . Advertising, Marketing, Video, Social Media, Stor, telling, Mobile Marketing, Video Editing & Instagram project by Ojo Con Oscar - 08.02.2022
    • Comercial Jumbo. Film, Video, TV, Video, Video Editing, and Photograph project by Ojo Con Oscar - 07.26.2022
    • Comercial AXE Antitranspirante. Film, Video, TV, Photograph, Video Editing, and Product Photograph project by Ojo Con Oscar - 07.26.2022
    • Fotografía Mercedes-Benz. Photograph, Product Photograph, Photograph, Post-production, Studio Photograph, and Digital Photograph project by Ojo Con Oscar - 02.11.2022
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    JRVISUALS JRVISUALS @joseprada London, United Kingdom
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    21,679
      • My project in Professional Mobile Filmmaking for Social Media course. Film, Video, TV, Film, Video, Social Media, Mobile Photograph, Instagram, Filmmaking & Instagram Photograph project by JRVISUALS - 02.21.2022
      • My project in Documentary Filmmaking from Scratch course. Film, Video, TV, Audiovisual Production, Video Editing, and Filmmaking project by JRVISUALS - 05.22.2021
      • DS3 Crossback  - Commercial. Advertising project by JRVISUALS - 05.25.2021
      • Back to Normal - Commercial. Film, Video, and TV project by JRVISUALS - 02.10.2021
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      Mónica Vega Mónica Vega @monica_vega Lighting Designer Mexico City, Mexico
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      38,627
      • Lighting Design
      • There's no place like home. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
      • Mother Coffee. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
      • Librería y cafetería del Colegio Nacional. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
      • Colabora. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
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      Tuca Reinés Tuca Reinés @tucareines São Paulo, Brazil
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      44,595
      • Photography
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      • ZEITZ MOCAA MUSEUM. Photograph project by Tuca Reinés - 04.13.2018
      • CANUANÃ SCHOOL. Photograph project by Tuca Reinés - 01.24.2019
      • Joa House. Photograph project by Tuca Reinés - 11.06.2018
      • CASA FALÉSIA. Photograph project by Tuca Reinés - 11.13.2018
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,524
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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      86,936
      • Design
      • Branding & Identity
      • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
      • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
      • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
      • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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      David Curto David Curto @davidcurto Director de fotografía Valencia, Spain
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      37,835
      • Photography
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      • Película Bendita Rebeldía . Film, Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
      • Videoclip Make Towers - Diosa. Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
      • Comercial Suzuki. Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
      • El Vecino Serie Netflix. Film, Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
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      Enrique Silguero Enrique Silguero @enrique_silguero Director de fotografía Madrid, Spain
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      17,576
      • Film, Video & TV
      • Photography
      • Capítulo 0. Film, Video, and TV project by Enrique Silguero - 03.21.2019
      • Cam On . Film, Video, and TV project by Enrique Silguero - 03.18.2019
      • Fitness Forever: Baby Love. . Film, Video, and TV project by Enrique Silguero - 01.17.2019
      • El umbral de la puerta.. Film, Video, and TV project by Enrique Silguero - 01.17.2019
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      306,287
      • Web Design
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Adrián Somoza Adrián Somoza @adriansomoza Profesor de Diseño Digital @Bont Buenos Aires, Argentina
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      10,197
      • Design
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      • Weekend. Digital Design, Web Design, and UX / UI project by Adrián Somoza - 10.26.2020
      • Digital Art Direction. Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.17.2017
      • Agata Bielen (freebie). Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.08.2017
      • Golden Ratio Grid (freebie). Interactive Design, Web Design, and Graphic Design project by Adrián Somoza - 08.08.2017
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      Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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      74,488
      • Traditional illustration
      • Fine Arts
      • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
      • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
      • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
      • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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      Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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      77,301
        • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
        • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
        • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
        • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
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        Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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        76,969
        • Graphic Design
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        • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
        • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
        •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
        • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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        Puño Puño @puno Medellín, Colombia
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        859,363
        • Traditional illustration
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Jiajie Yu Yan Jiajie Yu Yan @jiajieyu Director // Scriptwriter Madrid, Spain
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        28,679
        • Photography
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        • NO VOICE | Trailer. Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, T, pograph, Design, Photograph, Music, Photograph, Post-production, and Sound Design project by Jiajie Yu Yan - 05.06.2021
        • THE LONELY PRINCE | Xiaomi Studios. Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Audiovisual Post-production, Music Production, Advertising, and Sound Design project by Jiajie Yu Yan - 12.18.2020
        • THE VIRTUOSOS: THE CHEF | Xiaomi Studios. Arts, Crafts, Fine Arts, Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Advertising, and Sound Design project by Jiajie Yu Yan - 11.13.2020
        • XIAO XIAN | Short Film . Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, Photograph, Music, Photograph, Post-production, Audiovisual Production, and Sound Design project by Jiajie Yu Yan - 06.29.2020
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        Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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        398,170
        • Design
        • Motion Graphics
        • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
        • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
        • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
        • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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        Carolina Jiménez García Carolina Jiménez García @okinfografia Layout VFX artist Vancouver, Canada
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        9,110
        • 3D
        • Animation
        • Tomb Rider (2018) - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 08.05.2018
        • The Meg - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 08.05.2018
        • Prometheus - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 08.02.2018
        • Huntsman Winters War - Layout. 3D, Film, and VFX project by Carolina Jiménez García - 07.27.2018
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        Héctor Merienda Héctor Merienda @hectormerienda Valencia, Spain
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        28,786
        • Design
        • Photography
        • Nuestro rincón favorito IKEA. Photograph project by Héctor Merienda - 04.23.2018
        • Sympathy Collaboration - Hectormerienda x Closca. Street Art, Graphic Design, and Photograph project by Héctor Merienda - 09.26.2017
        • Visit Argentina. Photograph project by Héctor Merienda - 04.08.2018
        • Complicarse es maravilloso - Royalbliss. Photograph, and Mobile Photograph project by Héctor Merienda - 12.14.2017
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        BOND BOND @holabond Buenos Aires, Argentina
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        85,196
          • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
          • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
          • Barugel . Social Media project by BOND - 11.29.2016
          • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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          Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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          39,134
          • Advertising
          • UX / UI
          • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
          • Starbucks - La noche más larga. Color Correction project by Sonia Abellán Avilés - 05.27.2020
          • Phanttom - Noon stop - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
          • Marie Sigal - Le Bât Blesse - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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          Giacomo Prestinari Giacomo Prestinari @giacomo_prestinari Madrid, Spain
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          42,050
          • Design
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          • LEVEL - como editar antes del rodaje. Advertising, Film, Video, TV, and VFX project by Giacomo Prestinari - 04.25.2022
          • HERNAN - serie para Amazon Prime. Film, Video, and TV project by Giacomo Prestinari - 10.20.2020
          • VERVA PREMIUM FUEL. Film, Video, TV, Video Editing, Photograph, Post-production, Advertising, Stor, and telling project by Giacomo Prestinari - 04.29.2019
          • TEEKANNE - it's your time. Film, Video, TV, Cop, writing, Photograph, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 11.12.2018
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          Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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          51,084
          • Film
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          • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
          • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
          • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
          • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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          Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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          126,801
          • Design
          • 3D
          • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
          • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
          • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
          • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
        • Elissette Padron Mateo Elissette Padron Mateo @melissett1509 Higuey, Dominican Republic
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          2
          • Design
          • Branding & Identity
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          569,697
          • 3D
          • Branding & Identity
          • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
          • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
          • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
          • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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          Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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          119,810
          • Design
          • Photography
          • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
          • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
          • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
          • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
        1. Creatives
        2. Higuey, Dominican Republic
        3. Film, Video & TV in Higuey, Dominican Republic
        4. Joseph Peguero

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