TEEKANNE - it's your time
by Giacomo Prestinari @giacomo_prestinari
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Este verano, a mediados de Agosto, justo cuando mis maletas estaban listas para irme de vacaciones, tuve una llamada. Hans Emanuel, excelente director de publicidad, acababa justo de rodar un anuncio para Teekanne, y los días de rodaje perdido en el medio de bosques y ciudades se habían convertido en un material mucho mas potente de lo que se esperaba. Logró convencer a agencia y cliente de no editar ellos el anuncio, y de darle 1 semana de tiempo para montar el algo nuevo, sin respetar la creatividad original. El objetivo era crear un manifesto para la marca sobre el sabor del tiempo. Así que mis vacaciones tuvieron que esperar, pero la verdad fue que disfrutamos mucho el proceso de montaje, el descubrir que podía unir los planos, y sobre todo construir una narración, un texto, una musica, unos sonidos para recrear en un minuto de tiempo ese momento donde se toma conciencia que nuestro tiempo no es eterno, pero puede ser vivido plenamente en cada istante.
3 comments
miguelon
Staff Plus¡Bravo!
yvanfernandez
Congratulations on this cool project !!
I really like editing, of course I follow your work and I find it spectacular. At the same time I am a student of your course :) I am only assaulted by a couple of curiosities, is the camera movement provided by the footage or is it in post-production? Why do I ask? It makes me quite dizzy, I understand that fixing these movements with Premier tend to be quite bad, if not horrible ... but I also know that it is very fashionable to put the filter in postponement and in my opinion (everyone has their taste) it is a bit stressful and visually uncomfortable and I hate it strongly lol .. that's why my doubt since I think that being a tea commercial does not need so much visual dramatization and it does not invite you to sit down for a cup but to "go out and live".
I hope that my particular appreciation does not bother you: P
I send you my regards!
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giacomo_prestinari
Teacher Plus@yvanfernandez hello! Thanks for your question. There is no handheld camera effect added in post, everything comes from camera. What you say is just what we wanted to achieve, we did not want the typical advertisement for calm and relaxed hot drinks, if not something that while you see it, the last thing that occurs to you is to think that it is an advertisement for tea. We wanted something alive, that inspires you to live fully and go out and live as you say.
An advertisement in which the objective is to bring a product like this closer to a younger audience, always on the move and accustomed to a frenzied and sometimes "dirty" narration.
That does not mean that it may or may not like it, like the tea that not everyone likes;)
Greetings
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