A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@joanarcesar
Freelance Media Producer & Creator
Lisbon, Portugal
A course by Beatrice Oppici
Marketing, and Business
A course by Arantxa & Guille
2016 - 2019
