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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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dulantoca

dulantoca

@dulantoca

Lima District, Peru

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    Icaro de Abreu Icaro de Abreu @icarodeabreu São Paulo, Brazil
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    255
    • Design
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    • SafeCap.  project by Icaro de Abreu - 03.03.2019
    • AccessibilityMat.  project by Icaro de Abreu - 03.29.2019
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    Luke Wilcoxson Luke Wilcoxson @lukewilcoxson Founder and Creative Director @ Only The Bold Mexico City, Mexico
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      Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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      • Branding & Identity
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      • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
      • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
      • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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      Cecilia Magaña Chávez Cecilia Magaña Chávez @cecilia_magana Escritora, asesora de guión, maestra de creación literaria, creación y desarrollo de personajes Zapopan, Mexico
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      37,303
      • Editorial Design
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      • Un libro de cuentos sobre perder la cabeza: La cabeza decapitada. Writing, Creative Writing, and Creativit project by Cecilia Magaña Chávez - 09.08.2013
      • Cuatro estaciones: un libro de cuentos entre amigas. Writing, and Editorial Design project by Cecilia Magaña Chávez - 09.08.2016
      • Atípica Editorial: una editorial para coleccionistas. Editorial Design, Fine Arts, and Writing project by Cecilia Magaña Chávez - 07.19.2021
      • Old West Kafka: ¿qué pasaría si los personajes creados por Kafka y los personajes de su biografía habitaran un western?. Writing, and Character Design project by Cecilia Magaña Chávez - 07.19.2021
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      Gustavo Rosa de Moura Gustavo Rosa de Moura @gustavormoura São Paulo, Brazil
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      • Ela e Eu. Film, Video, and TV project by Gustavo Rosa de Moura - 09.28.2021
      • O Papel da Vida. Film, Video, and TV project by Gustavo Rosa de Moura - 11.10.2021
      • Museu da Gente de Sergipe . Film, Video, and TV project by Gustavo Rosa de Moura - 11.10.2021
      • Consideração do Poema. Film, Video, and TV project by Gustavo Rosa de Moura - 11.09.2021
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      Franklin Lopes Franklin Lopes @franklinlopes São Paulo, Brazil
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      Andrew Kolb Andrew Kolb @kolbisneat Kitchener, Canada
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      • Traditional illustration
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      • My project for course: Creative Gameplay Maps: Illustrate a Fantasy World. Traditional illustration, Digital Illustration, and Editorial Illustration project by Andrew Kolb - 06.05.2023
      • Caddyshack Poster. Traditional illustration, and Poster Design project by Andrew Kolb - 11.30.2022
      • Hobbit Cover Exploration. Traditional illustration, and Children's Literature project by Andrew Kolb - 05.21.2022
      • The Bad Guys Marching Band. Traditional illustration project by Andrew Kolb - 05.21.2022
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      Diego Velasquez Diego Velasquez @diego_velasquez Director de Proyectos - MAKACO Lima District, Peru
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      • MiBanco - Linea de Credito. 3D, 3D Animation, Color Correction, 3D Modeling, and Audiovisual Post-production project by Diego Velasquez - 01.26.2021
      • Mi Proyecto del curso: Integración de elementos 3D en entornos reales. 3D, 3D Animation, and Audiovisual Post-production project by Diego Velasquez - 01.29.2021
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      Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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      • Design
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      • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
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      Courtney Maum Courtney Maum @cmaum Hartford, United States
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      35,424
        • How to get a book published- 4 top tips. Writing project by Courtney Maum - 11.09.2021
        • The Year of the Horses - a memoir. Writing project by Courtney Maum - 11.09.2021
        • Book proposal process for BEFORE AND AFTER THE BOOK DEAL. Creative Consulting, Design Management, Marketing, Writing, Creativit, Stor, telling, and Narrative project by Courtney Maum - 10.18.2021
        • My final project- a personal essay graphed onto a three-act structure with two timelines. Writing, and Narrative project by Courtney Maum - 07.28.2021
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        Aline Valek Aline Valek @alinevalek Escritora São Paulo, Brazil
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        10,445
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        • Neuroses a varejo. Writing project by Aline Valek - 08.17.2021
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        Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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        • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
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        Ross Montgomery Ross Montgomery @rossjamesmontgomery London, United Kingdom
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        • My final project in Children’s Fiction: Write Compelling Adventure Stories course. Writing, Stor, telling, and Narrative project by Ross Montgomery - 01.03.2022
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        White Rabbit White Rabbit @whiterabbittrends Porto Alegre, Brazil
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        • Narrative
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        Hermen Lutje Berenbroek Hermen Lutje Berenbroek @hermen Design Strategist Amersfoort, Netherlands
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        • Inside out. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 06.18.2022
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        • either/org animation loop. Animation, and 3D Animation project by Hermen Lutje Berenbroek - 02.15.2022
        • How to navigate towards the future. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 02.15.2022
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        Christian Gurtner Christian Gurtner @gurtner Belo Horizonte, Brazil
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        • Film, Video & TV
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        • Ausländer. Podcasting project by Christian Gurtner - 02.29.2020
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        Rodrigo Montemayor Rodrigo Montemayor @ringatech Monterrey, Mexico
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        • Canal de Youtube de Python y Machine Learning. Programming, IT, Social Media, Web Development, and Game Development project by Rodrigo Montemayor - 05.04.2023
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        María José Caro María José Caro @majocaro Lima District, Peru
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        5,649
        • Traditional illustration
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        •  Perro de ojos negros. Writing, and Fiction Writing project by María José Caro - 10.14.2022
        • La primaria. Creative Writing, and Children's Literature project by María José Caro - 10.14.2022
        • ¿Qué tengo de malo?. Fiction Writing, and Creative Writing project by María José Caro - 10.13.2022
        • Corazón de titanio. Writing, and Creative Writing project by María José Caro - 10.14.2022
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        Chiara Aliotta Chiara Aliotta @chiara_10 Brand Designer and Art Director Ermoupoli, Greece
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        • Branding & Identity
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        • AVAC Website. UX / UI, Graphic Design, Br, ing, Identit, Br, and Strateg project by Chiara Aliotta - 11.06.2023
        •  Smashing Book 6. Design, Traditional illustration, Graphic Design, Stor, and telling project by Chiara Aliotta - 11.02.2022
        • Action Aid Hellas. Br, ing, Identit, Br, Strateg, Graphic Design, Traditional illustration, Art Direction, Stor, telling, and Design project by Chiara Aliotta - 11.02.2022
        •  Smart Interface Design Patterns. Design, UX / UI, Graphic Design, Traditional illustration, Stor, and telling project by Chiara Aliotta - 11.02.2022
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        Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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        77,375
          • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
          • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
          • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
          • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
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          Nico Ordozgoiti Nico Ordozgoiti @nicoordozgoiti Advertising Creative / Creative Explorer Madrid, Spain
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          1,986
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          • Mi proyecto del curso: Creación de campañas virales sin presupuesto. Advertising, Creative Consulting, Marketing, Cop, writing, Social Media, Creativit, Digital Marketing, Facebook Marketing, Communication & Instagram Marketing project by Nico Ordozgoiti - 09.24.2022
          • La publicidad en 2050. Advertising, Design, and Social Media project by Nico Ordozgoiti - 09.24.2022
          • WWF. Advertising project by Nico Ordozgoiti - 05.24.2022
          • Paint Job. Design, and Photo Retouching project by Nico Ordozgoiti - 05.24.2022
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          Stef Silva Stef Silva @stefsilvainvisible Madrid, Spain
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          3,232
          • Design
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          • Evento PrimerEU19. Art Direction, Events, and Set Design project by Stef Silva - 10.05.2021
          • ¿Cómo dejar de hacer?. Motion Graphics, Film, Video, TV, 3D, Art Direction, Creative Consulting, Design Management, Sound Design, 3D Animation, Stor, telling, and Narrative project by Stef Silva - 10.05.2021
          • El futuro puede ser naranja. Anticipación de escenarios de futuro y estrategia. Creative Consulting, and Narrative project by Stef Silva - 10.05.2021
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          Disruptivo.tv Disruptivo.tv @disruptivotv Mexico City, Mexico
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          3,317
          • Design
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          • SOCIALAB crowdfunding. Marketing project by Disruptivo.tv - 06.29.2020
          • MUJERES DE CAMBIO. Marketing project by Disruptivo.tv - 03.05.2020
          • ¡Seamos Socios!. Marketing, and Digital Marketing project by Disruptivo.tv - 03.01.2018
          • El Peor Emprendedor del Mundo, Charla TEDx. Marketing project by Disruptivo.tv - 07.26.2016
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          Julio Fernández-Sanguino Julio Fernández-Sanguino @juliofsanguino Madrid, Spain
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          6,070
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          • Planet of the apps. Digital Marketing project by Julio Fernández-Sanguino - 04.22.2019
          • Human Centred Organizations. Digital Marketing project by Julio Fernández-Sanguino - 04.22.2019
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          Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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          • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
          • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
          • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
          • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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          Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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            • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
            • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
            • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
            • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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            Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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            Emily Barr Emily Barr @emily_barr Truro, United Kingdom
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            14,374
              • Ghosted . Writing project by Emily Barr - 10.31.2022
              • Backpack . Writing project by Emily Barr - 11.10.2021
              • Cuban Heels . Writing project by Emily Barr - 11.10.2021
              • Blackout. Writing project by Emily Barr - 11.10.2021
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              Marc Suárez Marc Suárez @marcsuarez Barcelona, Spain
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              10,492
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              • My Course Project: Create Animal Toppers with Modeling Chocolate. Design, and DIY project by Marc Suárez - 01.21.2022
              • Mi Proyecto del curso: Diseño de esculturas comestibles. Design, and DIY project by Marc Suárez - 06.16.2021
              • Escultura comestible en chocolate de un hombre de Varanasi, India. Creativit, Sculpture, and 3D Modeling project by Marc Suárez - 06.15.2021
              • Escultura en chocolate de un dragón. Creativit, Sculpture, and 3D Modeling project by Marc Suárez - 06.15.2021
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              Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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              192,163
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              • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
              • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
              • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
              • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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