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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Daniel Oliver Iriarte

Daniel Oliver Iriarte

@daniel_loliver

Tulsa, Chile

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    Angel Giraldez Angel Giraldez @angelgiraldez Jaén, Spain
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    • Arts & Crafts
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    • Naturaleza. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
    • Horus The Warmaster. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
    • God of War. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
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    Agustín Arroyo Agustín Arroyo @flowalistik Madrid, Spain
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    • 3D
    • Maker Lamp. 3D, Industrial Design, Product Design, 3D Modeling, and 3D Design project by Agustín Arroyo - 03.24.2022
    • Model: Kasukabe House. 3D, Architecture, 3D Design, Product Design, 3D Modeling, and ArchVIZ project by Agustín Arroyo - 12.16.2020
    • Trophy Collection. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
    • Lazer Chazer. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
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    Dx Arquitectos Dx Arquitectos @sergiohidalgo Arquitectura Tulsa, Chile
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    • Casa La Boca. 3D, Architecture, Woodworking, and Photograph project by Dx Arquitectos - 04.16.2020
    • Exportadora de Miel. Architecture, Woodworking, L, and scape Architecture project by Dx Arquitectos - 04.16.2020
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    • ATAC. 3D, Drawing, L, and scape Architecture project by Dx Arquitectos - 04.16.2020
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    EN·CONCRETO EN·CONCRETO @en_concreto Diseñadores y fabricantes de piezas de concreto. Zapopan, Mexico
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    Hernán Espinosa Hernán Espinosa @deadlyhead Brindarle vida a las ideas a través de los videojuegos Tulsa, Chile
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    • Monster Match: Puzzle Adventure. Game Development, Game Design, and Video Games project by Hernán Espinosa - 01.29.2020
    • Clawbert: ToyTown. Game Development, Game Design, and Video Games project by Hernán Espinosa - 01.29.2020
    • Star Wars: Galactic Defense. Game Development, Game Design, and Video Games project by Hernán Espinosa - 01.29.2020
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    Juan Diego Vázquez Moreno Juan Diego Vázquez Moreno @juavazmor Desarrollador de juegos y aplicaciones móviles Sevilla, Spain
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    • IT
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    • Crossing Souls. Video Games project by Juan Diego Vázquez Moreno - 02.06.2018
    • Pixel Puzzle Mania. Video Games project by Juan Diego Vázquez Moreno - 12.01.2015
    • Odd Pic Out. Video Games project by Juan Diego Vázquez Moreno - 09.12.2013
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    Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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      • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
      • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
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      EstudioRacimo EstudioRacimo @estudio_racimo Tulsa, Chile
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      • Stgo Lateral: Revitalización de las Galerías Comerciales del centro de Stgo. Br, ing, Identit, Creative Consulting, Creativit, Design Management, Marketing, Stor, and telling project by EstudioRacimo - 07.26.2019
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      Roberto González Roberto González @croberto Diseñador Gráfico / Director de Arte / Dyne Studio Tulsa, Chile
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      • Crush Orange - Spot 2020. 3D Animation, 3D Design, and Motion Graphics project by Roberto González - 04.15.2021
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      Claudio Seguel Claudio Seguel @claudioseguel Tulsa, Chile
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      • Taller de Storytelling Barrios Comerciales. Marketing, Stor, and telling project by Claudio Seguel - 06.22.2019
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      Carlos Dordelly Carlos Dordelly @cdordelly Diseñador Gráfico / Director de Arte / Dyne Estudio Tulsa, Chile
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      Juan Paulo Mardónez Juan Paulo Mardónez @jpmardonez Tulsa, Chile
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      Smog Smog @smog_tv Tulsa, Chile
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      Pe Saldías Pe Saldías @pesaldias Publicista, Director Creativo Tulsa, Chile
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      • Amulette Skin Launch / Production and Creative Direction . Fashion Photograph, Commercial Photograph, Marketing, Content Marketing, and Advertising project by Pe Saldías - 01.01.2020
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      Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      • Photography
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      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
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      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Masquespacio Masquespacio @masquespacio Valencia, Spain
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        • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
        • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
        • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
        • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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        Alejandro Soriano Alejandro Soriano @alejandrosoriano 3D Artist Valencia, Spain
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        • 3D Modeling
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        • Troll Cabin. Set Design, and 3D Modeling project by Alejandro Soriano - 02.18.2025
        • Desktop Mic. 3D Modeling, 3D, Product Design, and Digital Illustration project by Alejandro Soriano - 10.02.2022
        • Lámpara de queroseno. 3D Modeling, and 3D Design project by Alejandro Soriano - 06.13.2022
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
          • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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          Domestika Domestika @domestika Berkeley, United States
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          • Pancho Castro Pancho Castro @fcastro_moraga Tulsa, Chile
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            • Nicole Vargas Rojas Nicole Vargas Rojas @noseas_malaleche Concepción, Chile
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              • Christian Moretti Anfossi Christian Moretti Anfossi @morettinn London, United Kingdom
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                • Joaquín Flores Joaquín Flores @joakin84 Ñuñoa, Chile
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                  • Mi Proyecto del curso: Retratos digitales de fantasía con Photoshop. Traditional illustration project by Joaquín Flores - 05.26.2020
                • Kevin Kobek Kevin Kobek @kevinkobek Tulsa, Chile
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                  • Ramiro Miramón Ramiro Miramón @reymerest Buenos Aires, Argentina
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                  • Gonzalo Eduardo R Gonzalo Eduardo R @shal0_89 Tulsa, Chile
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