Fashion Photography: The Basics
The brief and its importance
A course by Javier Falcón , Photographer and audiovisual communicator
About the video: The brief and its importance
Overview
“A fashion commission begins with the arrival of the brief. This document contains all the information about what we are going to photograph. In the brief they explain the theme of the campaign or the editorial. The important thing about this document is that it allows us to understand in depth, detail to detail the objective of the work. Finally it is a communication work. Remember that the purpose of the photos we take to order (whether editorial or commercial) is to clearly express the message of the campaign or the concept raised. All campaigns are different that is why the information in this document is important. The brief also talks about locations, characters, props, models, lighting, clothing, accessories, shapes and colors and contains visual references of what we should do. ”
In this video lesson Javier Falcón addresses the topic: The brief and its importance, which is part of the Domestika online course: Fashion Photography: The Basics. Learn simple techniques for advertising and editorial shoots.
Partial transcription of the video
“The brief and its importance Hello, in this lesson we will talk about the brief and its importance to carry out a photo session. BRIEF My work always begins with the arrival of the brief. This is a document that contains information about what I will photograph. Here we explain a series of guidelines with whom we must work. Each brief is different, some are deeper than others. In the case of this we have information about the brand. Blue garden is a creative platform by designer Guiliana Macchiavello and other artists. There are no seasons here, no stock. They make unique pieces for each cl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Photography: The Basics
-
Category
Photography & Video -
Software
Adobe Photoshop, Capture One -
Areas
Fashion Photography, Photography, Studio Photography
Javier Falcón
A course by Javier Falcón
Javier Falcón is an audiovisual communicator of the Pontifical Catholic University of Peru, specialized in photography and video. He began his career working with different photographers and directors such as Mario Testino, Ruven Afanador, Jacques Dequeker, Philippe Kliot, Michael Filonow, among others. Its clients include Nike, Converse, Puma, Nikon, Vogue LATAM, L'Officiel Paris, Elle Magazine or GQ.
- 75% positive reviews (79)
- 2,036 students
- 12 lessons (59m)
- 2 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Photoshop
Capture One
