Fashion Photography: The Basics

Overview

“In this Lesson I will explain what a PPG is, who is it and what are the important moments during this process. A PPG is a general preproduction. It is a meeting where all the professionals are involved; Normally they go creative from the agency, the brand's marketing team, the producers, the Art Director, the fashion stylist and the photographer. We meet to review the brief and discuss some points and define others. ”

In this video lesson Javier Falcón addresses the topic: General Preproduction Meeting, which is part of the Domestika online course: Fashion Photography: The Basics. Learn simple techniques for advertising and editorial shoots.

Partial transcription of the video

“General Preproduction Meeting (PPG) In this lesson I will explain what a PPG is or general preproduction meeting, what is its importance and what are the professionals that integrate it. A PPG or general preproduction It is a meeting where the professionals involved in the project We review the brief and discuss relevant issues to carry out a photo session. In this meeting is the art director, the company's marketing team, the agency's publicists, The photographer and the producer. We decide, for example, which model we are going to choose, what location are we going to use, what props are ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Fashion Photography: The Basics

• Level: Beginner
• 75% positive reviews (79)
• 2043 students
• 4 units
• 12 lessons (59m)

• Category

  Photography & Video

• Software

  Adobe Photoshop, Capture One

• Areas

  Fashion Photography, Photography, Studio Photography