Design Projects: from Research to Concept
Presentation of identity
A course by Amanda Hirakata , Graphic designer
About the video: Presentation of identity
Overview
“The moment of the truth! In this lesson I will show you how my project looked. I will show you the summary of the research, how to understand the client and the project itself, the keywords that helped me to develop the moodboard, and how it responds to the new identity design. ”
In this video lesson Amanda Hirakata addresses the topic: Presentation of identity, which is part of the Domestika online course: Design Projects: from Research to Concept. Learn to give a solid and relevant support to your design.
Partial transcription of the video
“Now it's my turn to show you what all this research has been for. Let's see how this project turned out. I chose this typeface because I liked the structure. It's a bit squared. a bit flat. It kind of takes you to the structures of Peruvian cultures. But I decided to slightly alter letters like the A. to make each feel more squared. Previously. they were somewhat narrower. but now with the wider ones. there's a greater sense of stability. I then added a frame. followed by another. and another. And yet another. Each frame symbolizes a distinct culture. If you recall. each new culture built u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Projects: from Research to Concept
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design
Amanda Hirakata
A course by Amanda Hirakata
A native of Lima (Peru), Amanda Hirakata is a graphic designer specializing in branding and is passionate about projects that connect with people and generate positive impact.
Since childhood she had an interest in the arts. Following his passion, he began photography studies but ended up in graphic design, a profession that became his vocation since 2006. He has worked in two of the most important studies in Peru: Infinito consultores and Brandlab.
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- 18 lessons (1h 23m)
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- Level: Beginner
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