Design Projects: from Research to Concept
Benchmark competitions
A course by Amanda Hirakata , Graphic designer
About the video: Benchmark competitions
Overview
“This part is an important point of desktop research. Knowing the competition is essential to develop a good design project. In this lesson I explain how. ”
In this video lesson Amanda Hirakata addresses the topic: Benchmark competitions, which is part of the Domestika online course: Design Projects: from Research to Concept. Learn to give a solid and relevant support to your design.
Partial transcription of the video
“Now that we are immersed in our project. we need to see what the competition is doing. There is the Cao museum. which is in Trujillo. it's very very beautiful and modern and very well set up. a site museum with an extensive space to ample room to expand. to more effectively narrate the tales of the characters who once inhabited this location. Here we can see their website. which is developed and much better crafted. not necessarily like the Huacapoyana's. They have this merchandising area. as I mentioned in the brief. where there was a need for tourists to have a souvenir to take from their...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Projects: from Research to Concept
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design

Amanda Hirakata
A course by Amanda Hirakata
A native of Lima (Peru), Amanda Hirakata is a graphic designer specializing in branding and is passionate about projects that connect with people and generate positive impact.
Since childhood she had an interest in the arts. Following his passion, he began photography studies but ended up in graphic design, a profession that became his vocation since 2006. He has worked in two of the most important studies in Peru: Infinito consultores and Brandlab.
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