Design Projects: from Research to Concept
A course by Amanda Hirakata , Graphic designer
Learn to give a solid and relevant support to your design
The great designs and brand identities are born from a solid base of research, documentation and conceptualization. Amanda Hirakata - graphic designer - has more than 9 years of experience in branding , among which she has worked for two of Peru's most important design studios such as Infinito and Brandlab. His passion is to create brands that connect people and to achieve this, he has learned to carry out good research so that his design projects have purpose, sustenance and material to create a brand.
In this course you will learn why questioning, empathy and research are important for any design project, giving power and relevance to the outcome of your project.
What will you learn in this online course?
18 lessons & 15 downloads
- 96% positive reviews (249)
- 3,930 students
- 18 lessons (1h 23m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will organize the research guidelines of a project to create a graphic project of relevance, which can be social, political, environmental or personal motivation.
Projects by course students
Who is this online course for?
To graphic design students, designers and anyone who has an interest in learning a research, documentation and inspiration process to raise the level of their design projects.
Requirements and materials
You will need prior knowledge of Adobe Illustrator and Photoshop. On the materials, you will need a camera (or your cell phone), a computer with Illustrator, Photoshop and InDesign, pencil, paper and a printer.
Reviews
Amanda Hirakata
A course by Amanda Hirakata
A native of Lima (Peru), Amanda Hirakata is a graphic designer specializing in branding and is passionate about projects that connect with people and generate positive impact.
Since childhood she had an interest in the arts. Following his passion, he began photography studies but ended up in graphic design, a profession that became his vocation since 2006. He has worked in two of the most important studies in Peru: Infinito consultores and Brandlab.
Content
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U1
Presentation
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Presentation
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Influences
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What will we do during the course?
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U2
Research, creativity and conceptualization
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The investigation
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The creativity
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Conceptualization
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U3
Addressing the project
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Inspiration and how to approach a brief
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Desktop research
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What it is and its history
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User reviews
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Benchmark competitions
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Identity analysis
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Space research
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Conclusions
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U4
Moodboard and design development
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Moodboard
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Keywords
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Moodboard development
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Presentation of identity
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FP
Final project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for graphic designers, creatives, students, and professionals eager to deepen their skills in research, conceptualization, and inspiration for branding, visual identity, and museography projects.
Advanced experience isn’t required, but having basic graphic design knowledge or a strong interest in the field is recommended to get the most out of the course’s intermediate content.
You’ll need internet access, a computer or tablet, and basic design software (like Adobe Illustrator, Photoshop, or free alternatives). Having a notebook or note-taking apps for researching visual references is also recommended.
You’ll learn how to research and analyze brands, build empathy with clients, support graphic proposals, create mood boards, and draw inspiration from audiovisual and cultural references to strengthen your branding and museography projects.
Research is woven in from the brief, competitor and trend analysis, all the way through to visual conceptualization—helping you make well-founded creative decisions and develop relevant, standout graphic proposals.
Techniques covered include brainstorming, mimetic, bisociative, and narrative creativity, plus using audiovisual references, analyzing films, songs, and design channels to spark inspiration.
Yes, you’ll learn how to do benchmarking, analyze direct and indirect competitors, and research cultural and visual contexts to back up your branding and museography proposals.
Buenas ideas sobre como llevar a cabo una investigación en este tipo de proyectos.
Excelente. Amplia sua visão além apenas do design e o leva ao nível estratégico.
Me parece que es muy práctico y preciso, los ejemplos y referencias que comparte Amanda, nos abre posivilidades creativas y de procesos para un mejor resultado.
Super recomendado este curso
Este curso me permite actualizar mis conocimientos en diseño e implementar mejoras para seguir logrando buenos resultados. Súper recomendado.
Cómo estudiante de diseño gráfico parecía que no iba a enseñarme nada nuevo en realidad, pero ver el seguimiento de un proyecto real desde su investigación hasta la propuesta final ha sido genial!. Genuinamente ha hecho que me interese y me surgieran ideas del proyecto que muestra durante el curso. Recomendado 10/10, sobre todo si eres principiante!