Design Projects: from Research to Concept
Identity analysis
A course by Amanda Hirakata , Graphic designer
About the video: Identity analysis
Overview
“This part is an important point of desktop research. I will teach you how to break down identity and understand the symbols and signs that make it up. ”
In this video lesson Amanda Hirakata addresses the topic: Identity analysis, which is part of the Domestika online course: Design Projects: from Research to Concept. Learn to give a solid and relevant support to your design.
Partial transcription of the video
“IDENTITY ANALYSIS Now we are going to analyze the brand, we are going to break it down and we'll see what tools they use today. Our huaca, as we saw, focuses in the middle of the Miraflores district. Our huaca has this construction system, which are these vertical adobitos, that makes it characteristic and it is very close to the coast of Lima. An inevitable thing is that the huaca lives in a modern environment and this is a relevant fact, which I think is very important to understand this part, since the other huacas of Lima are not surrounded by so much civilization. The huaca during the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Projects: from Research to Concept
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design
Amanda Hirakata
A course by Amanda Hirakata
A native of Lima (Peru), Amanda Hirakata is a graphic designer specializing in branding and is passionate about projects that connect with people and generate positive impact.
Since childhood she had an interest in the arts. Following his passion, he began photography studies but ended up in graphic design, a profession that became his vocation since 2006. He has worked in two of the most important studies in Peru: Infinito consultores and Brandlab.
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- 18 lessons (1h 23m)
- 15 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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