Guided Course: Style and Creativity in Window Display Design
Podcast: Behind the Glass: Creating Worlds That Stop Traffic
A guided course by JoAnn Tan , Window display designer
About the video: Podcast: Behind the Glass: Creating Worlds That Stop Traffic
Overview
“Explore window display design as the art of transforming minimal spaces into impossible worlds. It's not just about displaying products, but about telling stories that captivate passersby, spark desire, and transform a display into pure wonder. When creativity, psychology, and emotion intertwine, the ordinary becomes extraordinary.”
In this video lesson JoAnn Tan addresses the topic: Podcast: Behind the Glass: Creating Worlds That Stop Traffic, which is part of the Domestika online course: Guided Course: Style and Creativity in Window Display Design. Design Captivating Window Displays Combining Style, Creativity, and Visual Storytelling for a Unique Theatrical Experience.
Partial transcription of the video
“Picture this moment. You're jogging down the street. completely absorbed in your thoughts. Then. out of nowhere. boom! Everything changes. You slam on the brakes as if you've just seen a celebrity. But it's not a person that stopped you. It's a shop window. A shop window just stole your entire afternoon. leaving you completely captivated. Welcome to the Domestika podcast. a journey into the creative realms that enrich our lives. Today. we delve into the intersection of art and commerce. where the mind's psychology intertwines with the essence of creativity. creating a unique dance of ideas....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Course: Style and Creativity in Window Display Design
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Category
Architecture & Spaces, Craft -
Areas
Interior Design, Retail Design, Set Design, Spatial Design

JoAnn Tan
A guided course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
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- 23 students
- 13 lessons (2h 2m)
- 10 additional resources (2 files)
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- Audio: Italian, German, English, Spanish, Spanish (Latam), French, Dutch, Polish, Portuguese, Turkish
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- Level: Beginner
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