Guided Course: Style and Creativity in Window Display Design
Tell Your Story
A guided course by JoAnn Tan , Window display designer
About the video: Tell Your Story
Overview
“This is how I create a drawing that communicates my idea and serves as a model for production.”
In this video lesson JoAnn Tan addresses the topic: Tell Your Story, which is part of the Domestika online course: Guided Course: Style and Creativity in Window Display Design. Design Captivating Window Displays Combining Style, Creativity, and Visual Storytelling for a Unique Theatrical Experience.
Partial transcription of the video
“In today's lesson. we will sketch our ideas cleanly. Working to scale is crucial. I typically use a 1-10 scale. or 1-20 for larger displays. ensuring accuracy clarity in design. We begin by referring to the measurements. Since Procreate lacks a ruler. we make one ourselves. This precision in our design work. We know this is an A4 sheet. measuring 21 cm wide. so we use a ruler for precise measurements. I add a few reference marks for centimeters. as not many are necessary for this task. because we actually only need five. as our display is 50x50. I just need to measure up to 50 centimeters. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Course: Style and Creativity in Window Display Design
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Category
Architecture & Spaces, Craft -
Areas
Interior Design, Retail Design, Set Design, Spatial Design

JoAnn Tan
A guided course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
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- 23 students
- 13 lessons (2h 2m)
- 10 additional resources (2 files)
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- Level: Beginner
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