Guided Course: Style and Creativity in Window Display Design
The Main Character: The Product
A guided course by JoAnn Tan , Window display designer
About the video: The Main Character: The Product
Overview
“Knowing your product is crucial for a successful showcase because it's the star of the show. Let's connect the dots! ”
In this video lesson JoAnn Tan addresses the topic: The Main Character: The Product, which is part of the Domestika online course: Guided Course: Style and Creativity in Window Display Design. Design Captivating Window Displays Combining Style, Creativity, and Visual Storytelling for a Unique Theatrical Experience.
Partial transcription of the video
“In this lesson. we'll get to know our product. In display showcases. telling a story is crucial for engagement. This implies we need to genuinely comprehend the essence of our main character. which. in this case. is this small bag. Discussing the product involves mentioning not just the brand but also highlighting the product's features and unique characteristics that set it apart. I decided on this particular bag. though feel free to select an object from either your wardrobe or kitchen instead. After making your selection. let's collaborate to devise our next steps. Let's start examining ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Course: Style and Creativity in Window Display Design
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Category
Architecture & Spaces, Craft -
Areas
Interior Design, Retail Design, Set Design, Spatial Design
JoAnn Tan
A guided course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
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- 23 students
- 13 lessons (2h 2m)
- 10 additional resources (2 files)
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- Audio: Italian, German, English, Spanish, Spanish (Latam), French, Dutch, Polish, Portuguese, Turkish
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- Level: Beginner
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