Specialization in Digital Product Design: From Research to Growth

Overview

“In this lesson, I will teach you what Growth Marketing is, what its main components are and how it differs from other disciplines. I will also analyze the Growth Marketing funnel.”

In this video lesson Domestika addresses the topic: What is Growth Marketing?, which is part of the Domestika online course: Specialization in Digital Product Design: From Research to Growth. Master digital product design from user research to growth strategies, creating impactful products in today's market.

Partial transcription of the video

“In this lesson. we will learn what Growth Marketing is. its components. and how it differs from other disciplines like traditional marketing. or through growth hacking. which integrates traditional marketing strategies with digital tools to pursue three primary goals: increasing customer acquisition. engagement. and retention within the modern digital landscape. to attract customers to our digital product. Second. to have these customers continue using our product over time. Thirdly. these clients should genuinely become ambassadors for our brand. product. or service. reputation and reach. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Digital Product Design: From Research to Growth

• Level: Beginner
• 27 students
• 6 units
• 76 lessons (12h 11m)
• 58 downloads

• Category

  Design, Marketing & Business, Web & App Design

• Areas

  Business, Content Marketing, Creative Consulting, Design, Design Management, Digital Design, Digital Marketing, Digital Product Design, Growth Marketing, Interactive Design, Management & Productivity, Marketing, Mobile Marketing, Product Design, UX / UI, Web Design