Specialization in Digital Product Design: From Research to Growth

Overview

“In this lesson, we will define the Person Scenarios synthesis tool, based on the analysis we carry out of the information collected. ”

In this video lesson Domestika addresses the topic: Person Findings and Scenarios (part 2), which is part of the Domestika online course: Specialization in Digital Product Design: From Research to Growth. Master digital product design from user research to growth strategies, creating impactful products in today's market.

Partial transcription of the video

“Now we will show you how we How did we start developing these personal scenarios? We defined an axis of consumer relations with the category. visible on screen. This axis. as we've noted. spans from consumers fitting a traditional profile to the opposite pole. This axis is polar. showing extremes. from those a natural profile. this axis is polar and somehow shows the two extremes. Consumers who fit the most natural profile. The significant challenge we encountered while developing crafting these persona scenarios was the presence of two distinct major profiles. which made it necessary to ca...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Digital Product Design: From Research to Growth

• Level: Beginner
• 31 students
• 6 units
• 76 lessons (12h 11m)
• 58 downloads

• Category

  Design, Marketing & Business, Web & App Design

• Areas

  Business, Content Marketing, Creative Consulting, Design, Design Management, Digital Design, Digital Marketing, Digital Product Design, Growth Marketing, Interactive Design, Management & Productivity, Marketing, Mobile Marketing, Product Design, UX / UI, Web Design