Specialization in Digital Product Design: From Research to Growth

Overview

“Now, it's time to talk about audiences and mindsets! In the second part of this lesson, you will find out how research tools truly become user-centered. ”

In this video lesson Domestika addresses the topic: Strategic Research and Tools 2, which is part of the Domestika online course: Specialization in Digital Product Design: From Research to Growth. Master digital product design from user research to growth strategies, creating impactful products in today's market.

Partial transcription of the video

“We are now ready to go into audiences and mindsets and find out how these research tools truly become user-centered. We have identified four audiences and their mindsets. This way we can analyze each one of their interactions within the website. It helps us apply the business goals to the user experience and lets us decide on which are the key user flows that we want to start working on. As we said, there's four key user mindsets. And what we have done is from all of the in-depth interviews, actually developed persona profiles that go in depth for each one. We will try and show. The key dif...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Digital Product Design: From Research to Growth

• Level: Beginner
• 27 students
• 6 units
• 76 lessons (12h 11m)
• 58 downloads

• Category

  Design, Marketing & Business, Web & App Design

• Areas

  Business, Content Marketing, Creative Consulting, Design, Design Management, Digital Design, Digital Marketing, Digital Product Design, Growth Marketing, Interactive Design, Management & Productivity, Marketing, Mobile Marketing, Product Design, UX / UI, Web Design