Guided Course: How to Transform Ideas into Iconic Marks

Overview

“In this podcast, we will explore how logos have transcended their commercial function to become authentic cultural symbols that reflect the values and trends of contemporary society.”

In this video lesson Domestika addresses the topic: Podcast: How to Transform Ideas into Iconic Marks, which is part of the Domestika online course: Guided Course: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.

Partial transcription of the video

“Walking through any city is an exercise in visual recognition. Without even stopping to read, our eyes capture and process familiar images. A large golden M floating above an avenue, a bitten apple on the back of a phone, a check mark symbol in the corner of an app. These brands need no explanation. They tell us exactly what they represent, and in some cases, even evoke emotions and memories. In this podcast, we will explore how logos have transcended their commercial function to become authentic cultural symbols that reflect the values and trends of contemporary society. But what makes a l...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Guided Course: How to Transform Ideas into Iconic Marks

• Level: Beginner
• 100% positive reviews (5)
• 376 students
• 1 unit
• 9 lessons (1h 37m)
• 1 download

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design