Guided Course: How to Transform Ideas into Iconic Marks

Overview

“In this lesson, I will talk about the importance of the applications. I will guide you through how to do it by showing you examples of how we did this for Harvard University Press.”

In this video lesson Domestika addresses the topic: Applications, which is part of the Domestika online course: Guided Course: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.

Partial transcription of the video

“Now that we have our symbols and our word marks, We're done, right? not even close. the most important part of our presentation. is the applications. A logo is never seen on a white piece of paper or a white screen. It's always seen in context. So for your client, and honestly, also for you. to judge the effectiveness of your design. You have to see it. And they have to see it in the context of applications. Right from the start, from the first interview, you start identifying the right applications that you should use. Every client calls for different applications. It's a bank. It needs th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Guided Course: How to Transform Ideas into Iconic Marks

• Level: Beginner
• 100% positive reviews (5)
• 376 students
• 1 unit
• 9 lessons (1h 37m)
• 1 download

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design