Guided Course: How to Transform Ideas into Iconic Marks

Overview

“This lesson is an introduction to what is a good logo and misconceptions about logos. What is a good logo?”

In this video lesson Domestika addresses the topic: What Is a Good Logo?, which is part of the Domestika online course: Guided Course: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.

Partial transcription of the video

“What's a good logo? There are many misconceptions about that. People think the logo should be pretty. Or people think that they should say a lot about me or people think I should like it right away. None of it is actually true. A logo in order to be effective needs to be three things. It needs to be appropriate in form and concept. You notice we say, appropriate. not expressive. because the logo cannot say very much. In fact, The less they say, the better. What's appropriate? Appropriate is really a personality thing. It's a feeling. So. If it's in sport, maybe it's bold and dynamic. It fit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Guided Course: How to Transform Ideas into Iconic Marks

• Level: Beginner
• 100% positive reviews (5)
• 376 students
• 1 unit
• 9 lessons (1h 37m)
• 1 download

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design