Guided Course: How to Transform Ideas into Iconic Marks

Overview

“In this lesson, I want to help you move from this understanding of your client into the concept development. I will be showing some of the proposals we had for them.”

In this video lesson Domestika addresses the topic: Concept Development, which is part of the Domestika online course: Guided Course: How to Transform Ideas into Iconic Marks. Transform ideas into iconic logos with strategic concept development, refining techniques, and effective typography integration.

Partial transcription of the video

“Once we did our fact finding, our interviews. And also, decided on and approach. In this case, we're going to pursue a symbol. When we get to sketching, We have to start from an idea. In every one of your projects, The search for an idea will be a completely different pursuit. In this case, We're starting. with the original. Harvard University Press logo. Why? Because we have something in place that is established. It has... Different parts of it that are meaningful. to the organization. So. We wanted to see if we can evolve it into something more modern. As we saw on the continuum. Everybo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Guided Course: How to Transform Ideas into Iconic Marks

• Level: Beginner
• 100% positive reviews (5)
• 376 students
• 1 unit
• 9 lessons (1h 37m)
• 1 download

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design