About the video: Creating a Personal Brand
Overview
“As an artist, it is important to have a strong, unique, and recognizable brand or identifying mark. In this lesson, I will take you through the basics of creating a representational mark and show you how I use my own in a variety of applications. ”
In this video lesson Domestika addresses the topic: Creating a Personal Brand, which is part of the Domestika online course: Calligraphy Specialization: Cross-Cultural Techniques and Styles. Explore modern calligraphy techniques, expressive lettering styles, and creative compositions to develop your own calligraphic style.
Partial transcription of the video
“In this lesson, I'll take you through some of the fundamentals of creating your personal brand. A lot of people think that brands are just logos, but today a brand is everything you are. It's your social media presence. It's your signature to the world. As a creative person, you can create something that's unique and has a great reflection on you. I like to begin by free associating. This keeps my mind free of all assumptions and gives me the opportunity to open my mind and let all the creativity come in. Here are some basic questions you can ask yourself. What is your identifying feature a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Calligraphy Specialization: Cross-Cultural Techniques and Styles
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Category
Calligraphy & Typography -
Areas
Calligraphy, Hand Lettering, Lettering

Domestika
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