Create Your Brand with AI
Brand principles
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Brand principles
Overview
“I will define the core principles of your brand, including mission, vision, values and value proposition. These elements will serve as a guide for all branding and communication activities of your brand. ”
In this video lesson Núria Mañé addresses the topic: Brand principles, which is part of the Domestika online course: Create Your Brand with AI. Create your brand using artificial intelligence to define identity, analyze the market, and plan effective communication strategies.
Partial transcription of the video
“What is branding? Branding is the process of creating and managing a brand. It involves developing a differential and coherent identity for a company, product or service, which is communicated through all points of contact with the consumer. Within this discipline, the brand platform is a strategic document that defines the fundamental elements of a brand, providing a clear and coherent guide for all branding and communication activities. It acts as the basis on which the identity of a brand is built and developed. Let's look at the points that we can find in a brand platform. First, we hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Create Your Brand with AI
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Category
Artificial Intelligence, Marketing & Business -
Areas
AI Content Creation, Artificial Intelligence, Brand Strategy, Branding & Identity, Marketing
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 2,312 students
- 14 lessons (2h 34m)
- 19 additional resources (3 files)
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- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
