Create Your Brand with AI
Methodologies to validate business ideas 1
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Methodologies to validate business ideas 1
Overview
“You will learn various methodologies to validate your business ideas before creating your brand. In addition, you will learn about Lean Startup, Design Thinking, Business Model Canvas and other agile methodologies that will help you ensure the success of your project. ”
In this video lesson Núria Mañé addresses the topic: Methodologies to validate business ideas 1, which is part of the Domestika online course: Create Your Brand with AI. Create your brand using artificial intelligence to define identity, analyze the market, and plan effective communication strategies.
Partial transcription of the video
“In addition to market research, there are several methodologies that can help us validate our business idea before creating the brand. For example, the Lean Startup methodology, which is very well known, was developed by Eric Ries and focuses on building a viable minimum product, MVP, to quickly test hypotheses and obtain real feedback, which is very valuable. The steps would be to build, measure and learn. We also have Design Thinking, which is a focus centered on the user who promotes innovation through empathy, ideation and experimentation. These steps are to empathize, define, ideate, p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Create Your Brand with AI
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Category
Artificial Intelligence, Marketing & Business -
Areas
AI Content Creation, Artificial Intelligence, Brand Strategy, Branding & Identity, Marketing
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 2,308 students
- 14 lessons (2h 34m)
- 19 additional resources (3 files)
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- Audio: Spanish, English
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- Level: Beginner
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