Create Your Brand with AI
Identification of needs and potential clients
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Identification of needs and potential clients
Overview
“You will learn how to identify market needs, analyze your competition, and define your potential customers with the help of AI. I will explain how to conduct surveys to get a clear view of your target audience. ”
In this video lesson Núria Mañé addresses the topic: Identification of needs and potential clients , which is part of the Domestika online course: Create Your Brand with AI. Create your brand using artificial intelligence to define identity, analyze the market, and plan effective communication strategies.
Partial transcription of the video
“Once we have the idea, The next step is to identify needs. At this point, we will do three steps. The first is the study of the competition. We will analyze similar products or services or similar brands in the market to identify opportunities and areas of improvement. They can be direct competitors, that is, those who have a similar solution for the same need, or they can be indirect competitors who have different solutions for the same need. Once we have identified these opportunities and areas of improvement, we will define the audience to which we will direct, which are the potential cu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Create Your Brand with AI
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Category
Artificial Intelligence, Marketing & Business -
Areas
AI Content Creation, Artificial Intelligence, Brand Strategy, Branding & Identity, Marketing
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 2,308 students
- 14 lessons (2h 34m)
- 19 additional resources (3 files)
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- Audio: Spanish, English
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- Level: Beginner
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