Introduction to Cocktails and Mixology
Techniques and Terminology
A course by Jordan Hughes , Cocktail Maker
About the video: Techniques and Terminology
Overview
“Explore the core techniques defining skilled mixology, including shaking, stirring, and muddling, and understand the terminology accompanying these methods. We’ll break down when and why to choose specific techniques over others, ensuring clarity and precision in your cocktail crafting process. This lesson will equip you with the practical skills and vocabulary to execute classic and creative cocktails confidently.”
In this video lesson Jordan Hughes addresses the topic: Techniques and Terminology, which is part of the Domestika online course: Introduction to Cocktails and Mixology. Master classic and modern cocktails. Dive into mixology with expert techniques and essential tools..
Partial transcription of the video
“All right, so let's talk glassware. What sort of glasses you need, why you might pick one glass for a certain cocktail over the other, that sort of thing. So there are a few cocktails that are just known for having a very specific form of glass. I think of something like a Moscow Mule, which can pretty much only serve in like a copper mug or a mint julep, which can pretty much only be served in this little tin cup. So there's a few drinks like that, but for the most part, there's just kind of general guidelines for certain drinks. If you see that a recipe is served on the rocks, that simply...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Cocktails and Mixology
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Category
Culinary -
Areas
Beverages

Jordan Hughes
A course by Jordan Hughes
Jordan Hughes is a prominent figure in the food and beverage industry, hailing from Portland, OR. As a versatile creative, he excels in photography, recipe development, and social media consulting, working with a wide range of brands, bars, and restaurant groups.
In 2017, Jordan launched the Instagram account and blog "High-Proof Preacher," which has garnered significant recognition. His work has been featured in prestigious publications such as Forbes, AskMen, Liquor.com, and VinePair. Notably, High-Proof Preacher received both the Editor’s and Reader’s Choice awards for Best Drinks Instagram by Saveur Magazine in 2019 (High-Proof Preacher) (Creatively Squared).
Jordan's journey into beverage photography began somewhat unconventionally, transitioning from his previous role as a Christian pastor. His passion for creating and sharing cocktail recipes online quickly snowballed into a successful career (Creatively Squared). In addition to his online presence, he has launched an e-learning platform, Cocktail Camera, aimed at teaching others the art of beverage and product photography (Master Cocktail and Product Photography).
Jordan continues to innovate in his field, having published a cocktail recipe book titled "Twist" and frequently collaborates with notable brands to create engaging and high-quality content (Amra and Elma LLC).
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- Level: Beginner
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