Introduction to Cocktails and Mixology
Influences
A course by Jordan Hughes , Cocktail Maker
About the video: Influences
Overview
“In this lesson, we delve into the influences that have shaped my approach to mixology. I'll introduce you to the historical and contemporary figures who have inspired me, from renowned bartenders to innovative creators in the cocktail scene. We'll explore how their philosophies and techniques have contributed to my style and how you can draw inspiration from their work to develop your unique approach. This exploration is crucial for understanding the depth and diversity of mixology as both an art and a science.”
In this video lesson Jordan Hughes addresses the topic: Influences, which is part of the Domestika online course: Introduction to Cocktails and Mixology. Master classic and modern cocktails. Dive into mixology with expert techniques and essential tools..
Partial transcription of the video
“I have quite a few different people that I can credit as my inspirations. Since what I do has two overlapping sides, there's cocktails and photography, I basically have different inspirations for each thing, but some that overlap with both. First person who comes to mind is Jeffrey Morgenthaler. If you are a bartender or work in the hospitality industry somehow, you likely know his name. He wrote The Bar Book, which is on the shelves of bars all over the world. It has influenced so many modern bartenders. I also think of him as the original booze blogger. Before Instagram was a big thing an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Cocktails and Mixology
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Category
Culinary -
Areas
Beverages
Jordan Hughes
A course by Jordan Hughes
Jordan Hughes is a prominent figure in the food and beverage industry, hailing from Portland, OR. As a versatile creative, he excels in photography, recipe development, and social media consulting, working with a wide range of brands, bars, and restaurant groups.
In 2017, Jordan launched the Instagram account and blog "High-Proof Preacher," which has garnered significant recognition. His work has been featured in prestigious publications such as Forbes, AskMen, Liquor.com, and VinePair. Notably, High-Proof Preacher received both the Editor’s and Reader’s Choice awards for Best Drinks Instagram by Saveur Magazine in 2019 (High-Proof Preacher) (Creatively Squared).
Jordan's journey into beverage photography began somewhat unconventionally, transitioning from his previous role as a Christian pastor. His passion for creating and sharing cocktail recipes online quickly snowballed into a successful career (Creatively Squared). In addition to his online presence, he has launched an e-learning platform, Cocktail Camera, aimed at teaching others the art of beverage and product photography (Master Cocktail and Product Photography).
Jordan continues to innovate in his field, having published a cocktail recipe book titled "Twist" and frequently collaborates with notable brands to create engaging and high-quality content (Amra and Elma LLC).
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- Level: Beginner
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