Introduction to Cocktails and Mixology
About Me
A course by Jordan Hughes , Cocktail Maker
About the video: About Me
Overview
“In this lesson, I invite you into my world of mixology, sharing my journey and the unique experiences that have shaped my approach to cocktail crafting. From my early days exploring the art of drink-making to becoming known for my innovative cocktail recipes and photography, I'll unfold the stories behind my passion.”
In this video lesson Jordan Hughes addresses the topic: About Me, which is part of the Domestika online course: Introduction to Cocktails and Mixology. Master classic and modern cocktails. Dive into mixology with expert techniques and essential tools..
Partial transcription of the video
“Hello everyone, my name is Jordan Hughes. Some of you may know me online as High Proof Preacher, which is the name of my cocktail recipe blog and social media account that I first launched in 2017. It's always a bit of a challenge to succinctly explain what I do, but I basically make cocktails for the internet and for normal people to be able to make themselves at home. Back in 2017, when I first was getting started, that time it was a bit of a career crossroads for me. I wanted to do something creative and life-giving, so I started seeing if I could turn one of my hobbies or side hustles i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Cocktails and Mixology
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Category
Culinary -
Areas
Beverages
Jordan Hughes
A course by Jordan Hughes
Jordan Hughes is a prominent figure in the food and beverage industry, hailing from Portland, OR. As a versatile creative, he excels in photography, recipe development, and social media consulting, working with a wide range of brands, bars, and restaurant groups.
In 2017, Jordan launched the Instagram account and blog "High-Proof Preacher," which has garnered significant recognition. His work has been featured in prestigious publications such as Forbes, AskMen, Liquor.com, and VinePair. Notably, High-Proof Preacher received both the Editor’s and Reader’s Choice awards for Best Drinks Instagram by Saveur Magazine in 2019 (High-Proof Preacher) (Creatively Squared).
Jordan's journey into beverage photography began somewhat unconventionally, transitioning from his previous role as a Christian pastor. His passion for creating and sharing cocktail recipes online quickly snowballed into a successful career (Creatively Squared). In addition to his online presence, he has launched an e-learning platform, Cocktail Camera, aimed at teaching others the art of beverage and product photography (Master Cocktail and Product Photography).
Jordan continues to innovate in his field, having published a cocktail recipe book titled "Twist" and frequently collaborates with notable brands to create engaging and high-quality content (Amra and Elma LLC).
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