Introduction to Cocktails and Mixology

Jordan Hughes is a prominent figure in the food and beverage industry, hailing from Portland, OR. As a versatile creative, he excels in photography, recipe development, and social media consulting, working with a wide range of brands, bars, and restaurant groups.

In 2017, Jordan launched the Instagram account and blog "High-Proof Preacher," which has garnered significant recognition. His work has been featured in prestigious publications such as Forbes, AskMen, Liquor.com, and VinePair. Notably, High-Proof Preacher received both the Editor’s and Reader’s Choice awards for Best Drinks Instagram by Saveur Magazine in 2019​ (High-Proof Preacher)​​ (Creatively Squared)​.

Jordan's journey into beverage photography began somewhat unconventionally, transitioning from his previous role as a Christian pastor. His passion for creating and sharing cocktail recipes online quickly snowballed into a successful career​ (Creatively Squared)​. In addition to his online presence, he has launched an e-learning platform, Cocktail Camera, aimed at teaching others the art of beverage and product photography​ (Master Cocktail and Product Photography)​.

Jordan continues to innovate in his field, having published a cocktail recipe book titled "Twist" and frequently collaborates with notable brands to create engaging and high-quality content​ (Amra and Elma LLC)​.