2D and 3D Corporate Identity
How Is the Client Presented?
A course by Cruz Novillo & Pepe Cruz , Designers
Redesign the corporate identity of a large company
- Spanish with subtitles in English
- 92% positive reviews (158)
- 3045 students
About the video: How Is the Client Presented?
Overview
“In this lesson we give you the keys to make your presentation effective.”
In this video lesson Cruz Novillo & Pepe Cruz addresses the topic: How Is the Client Presented?, which is part of the Domestika online course: 2D and 3D Corporate Identity. Redesign the corporate identity of a large company.
Partial transcription of the video
“[Music] Let's talk to you, in this, in this lesson, about an aspect that We consider it essential. We have a client who has chosen our work, we have presented it and that is where the best is produced, the ... the nuances, say or ... aspects uh ... unsuspected for us many times right? and sometimes unsuspected for good as we try explain now. What happens since one goes out to study until, either you go to an agency of ..., sending packages to certify a shipment for a customer who will see it without being one present? Or directly the car is taken, the motorcycle is taken and that is going t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: 2D and 3D Corporate Identity
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Graphic Design, Logo Design, Marketing, Sculpture
A course by Cruz Novillo & Pepe Cruz
José María Cruz Novillo is one of the pioneers of Spanish graphic design , author of well-known logos such as the newspaper El Mundo, Cadena COPE, Endesa, Repsol, ONCE Foundation, El Economista, Renfe , etc.
His posters for films like Barrio, Los Mondays al Sol, El Sur, Spirit of the Hive, Pascual Duarte, The Year of Lights, The National Shotgun or Family are also very prominent.
For more than 50 years he has combined his work as a graphic designer with his facet as visual artist being focused on the development of the concept "Diaphragm" , denomination that encompasses works that combine chromatic, sonorous, photographic or three-dimensional elements producing an effect of synesthesia.
Throughout his career he has received multitude of awards and recognitions as the National Design Prize 1997, LAUS 1978 Award, up to 4 times Award from the Spanish Association of Professionals of Design (the last one in 2001), FAD Medal 2006, Society of News Design Award to the best designed head of the world, for the newspaper El Economista in 2006, Castilla-La Mancha Design Award 2008, Gold Medal for Merit in the Fine Arts 2012, 2012 National CCM Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando.
In his role as a sculptor , he has participated in the Sao Paulo Biennial, the New York World's Fair and in the Art Exhibitions FIAC in Paris, Bassel Art, Art Cologne and in ARCO practically uninterrupted since 1985
He is currently working on his design and architecture studio Cruz plus Cruz with his son Pepe , designer, architect, professor of Architecture and Design Projects at the Francisco de Vitoria University and member of the board of directors of the association di_mad.
- 92% positive reviews (158)
- 3045 students
- 13 lessons (2h 28m)
- 5 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese
- Level: Beginner
- Unlimited access forever
