2D and 3D Corporate Identity
Course final project
A course by Cruz Novillo & Pepe Cruz , Designers
About the final project for: 2D and 3D Corporate Identity
Bi and three-dimensional corporate identity
“This is the summary of everything we have seen during the course. We hope that everything explained has helped you and that our process helps you to develop your corporate identities with a different perceptive vision. That has been our intention. Anything that you want to comment, doubts that you have or any kind of clarification that you need, we will be in the forum to solve your doubts as much as possible. Thank you ”
Partial transcription of the video
“[Music] Friends, before we say goodbye to moment, let's do a brief summary of what we've seen during the course. We have started from scratch, we are in our studio, we received a call, in this case for a contest but it can be a direct order from a client, and we have started as you have seen thinking. That is, we insist that it is the absolute key of our profession, think before doing. We have thought, we have started to draw, we have tried to combine all the elements perceptive graphics into final that intervene in a custom design of the best possible way. I hope that we have managed to sh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: 2D and 3D Corporate Identity
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Graphic Design, Logo Design, Marketing, Sculpture
Cruz Novillo & Pepe Cruz
A course by Cruz Novillo & Pepe Cruz
José María Cruz Novillo is one of the pioneers of Spanish graphic design , author of well-known logos such as the newspaper El Mundo, Cadena COPE, Endesa, Repsol, ONCE Foundation, El Economista, Renfe , etc.
His posters for films like Barrio, Los Mondays al Sol, El Sur, Spirit of the Hive, Pascual Duarte, The Year of Lights, The National Shotgun or Family are also very prominent.
For more than 50 years he has combined his work as a graphic designer with his facet as visual artist being focused on the development of the concept "Diaphragm" , denomination that encompasses works that combine chromatic, sonorous, photographic or three-dimensional elements producing an effect of synesthesia.
Throughout his career he has received multitude of awards and recognitions as the National Design Prize 1997, LAUS 1978 Award, up to 4 times Award from the Spanish Association of Professionals of Design (the last one in 2001), FAD Medal 2006, Society of News Design Award to the best designed head of the world, for the newspaper El Economista in 2006, Castilla-La Mancha Design Award 2008, Gold Medal for Merit in the Fine Arts 2012, 2012 National CCM Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando.
In his role as a sculptor , he has participated in the Sao Paulo Biennial, the New York World's Fair and in the Art Exhibitions FIAC in Paris, Bassel Art, Art Cologne and in ARCO practically uninterrupted since 1985
He is currently working on his design and architecture studio Cruz plus Cruz with his son Pepe , designer, architect, professor of Architecture and Design Projects at the Francisco de Vitoria University and member of the board of directors of the association di_mad.
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