2D and 3D Corporate Identity
Perceptual Works (Part I)
A course by Cruz Novillo & Pepe Cruz , Designers
About the video: Perceptual Works (Part I)
Overview
“Sensory perception when we perform an order is the personal hallmark of our study. With the examples that we show you in this lesson, you will surely understand the basis of this idea.”
In this video lesson Cruz Novillo & Pepe Cruz addresses the topic: Perceptual Works (Part I), which is part of the Domestika online course: 2D and 3D Corporate Identity. Redesign the corporate identity of a large company.
Partial transcription of the video
“[Music] This is part of a ... in a way a discovery of many years ago ... in which I questioned the widespread use of visual perception. I had the intuition that that was insufficient and in a slow but persistent way, I have been introducing some modifications. The first impression is that what you should do is to start talking about sensory perception and indeed, have followed with this condition until now in which I feel very comfortable working in different formats of my work as a sculptor, that I have even arrived, as is well known, to work with sounds and I find it very interesting to c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: 2D and 3D Corporate Identity
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Graphic Design, Logo Design, Marketing, Sculpture
Cruz Novillo & Pepe Cruz
A course by Cruz Novillo & Pepe Cruz
José María Cruz Novillo is one of the pioneers of Spanish graphic design , author of well-known logos such as the newspaper El Mundo, Cadena COPE, Endesa, Repsol, ONCE Foundation, El Economista, Renfe , etc.
His posters for films like Barrio, Los Mondays al Sol, El Sur, Spirit of the Hive, Pascual Duarte, The Year of Lights, The National Shotgun or Family are also very prominent.
For more than 50 years he has combined his work as a graphic designer with his facet as visual artist being focused on the development of the concept "Diaphragm" , denomination that encompasses works that combine chromatic, sonorous, photographic or three-dimensional elements producing an effect of synesthesia.
Throughout his career he has received multitude of awards and recognitions as the National Design Prize 1997, LAUS 1978 Award, up to 4 times Award from the Spanish Association of Professionals of Design (the last one in 2001), FAD Medal 2006, Society of News Design Award to the best designed head of the world, for the newspaper El Economista in 2006, Castilla-La Mancha Design Award 2008, Gold Medal for Merit in the Fine Arts 2012, 2012 National CCM Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando.
In his role as a sculptor , he has participated in the Sao Paulo Biennial, the New York World's Fair and in the Art Exhibitions FIAC in Paris, Bassel Art, Art Cologne and in ARCO practically uninterrupted since 1985
He is currently working on his design and architecture studio Cruz plus Cruz with his son Pepe , designer, architect, professor of Architecture and Design Projects at the Francisco de Vitoria University and member of the board of directors of the association di_mad.
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