Commercial Illustration for Beginners
Composition: the DNA of the brand in the illustration
A course by Raul Urias, Illustrator
About the video: Composition: the DNA of the brand in the illustration
Overview
“During this lesson, I will teach you the basics of composition. You will learn how to identify the structure of the images you like and how to extract it to apply it to your work. I will also show you the process I follow to make a sketch and get three sketches with different compositions. In addition, I will show you examples of my work and I will explain why this stage is so important. ”
In this video lesson Raul Urias addresses the topic: Composition: the DNA of the brand in the illustration, which is part of the Domestika online course: Commercial Illustration for Beginners. Learn commercial illustration from scratch and create effective key visuals for your clients.
Partial transcription of the video
“In this session. i will talk to you about what composition is. its theory. its foundations. and how composition affects the outcome of an illustration. Usually. when I do a commercial project. i make three sketches. which is what a client asks for. Then. i'll join you in the creative process. guiding us in selecting the final composition for the project I have To me. composition involves playing with elements and arranging them in unique ways. thinking differently about their placement and creating a hierarchy. For instance. consider a circle. a square. and a rectangle. It's about how these...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Commercial Illustration for Beginners
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Advertising, Digital Drawing, Digital Illustration, Drawing

Raul Urias
A course by Raul Urias
Raúl Urias is a renowned illustrator with more than 10 years of experience in the field of commercial illustration and the production of personal graphic work. Throughout his career, he has collaborated with renowned brands such as NIKE, Xbox, Marvel, and Stranger Things x Target, among others.
With an approach based on the exploration of drawing and the selection of projects that reflect his creative vision, Raúl has created a successful system to approach any type of project, meeting the client's needs and respecting his own vision as a creator. Her work has spanned different industries including music, fashion and advertising, allowing her to develop a wide range of skills and knowledge.
Through this course, Raúl shares his experience and knowledge to help you take your commercial illustration skills to another level. Discover his unique approach and learn how to transfer the DNA of any brand to your creations, creating coherent and significant impact materials.
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- 1,935 students
- 14 lessons (1h 55m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
