Commercial Illustration for Beginners
Composition: the DNA of the brand in the illustration
A course by Raul Urias , Illustrator
About the video: Composition: the DNA of the brand in the illustration
Overview
“During this lesson, I will teach you the basics of composition. You will learn how to identify the structure of the images you like and how to extract it to apply it to your work. I will also show you the process I follow to make a sketch and get three sketches with different compositions. In addition, I will show you examples of my work and I will explain why this stage is so important. ”
In this video lesson Raul Urias addresses the topic: Composition: the DNA of the brand in the illustration, which is part of the Domestika online course: Commercial Illustration for Beginners. Learn commercial illustration from scratch and create effective key visuals for your clients.
Partial transcription of the video
“In this lesson I will talk to you about what composition is, his theory, his bases and how a good composition affects the result of an illustration. Regularly, when I do a commercial project, I make three sketches, which is what a client asks me for, then I will accompany you in the creation process and how we will choose the final composition. I'll teach you. For me, the composition is basically playing with the elements, arrange in a different way, think differently when accommodating things, when making a hierarchy. For example, here we have a circle and a square and a rectangle. These a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Commercial Illustration for Beginners
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Advertising, Digital Drawing, Digital Illustration, Drawing

Raul Urias
A course by Raul Urias
Raúl Urias is a renowned illustrator with more than 10 years of experience in the field of commercial illustration and the production of personal graphic work. Throughout his career, he has collaborated with renowned brands such as NIKE, Xbox, Marvel, and Stranger Things x Target, among others.
With an approach based on the exploration of drawing and the selection of projects that reflect his creative vision, Raúl has created a successful system to approach any type of project, meeting the client's needs and respecting his own vision as a creator. Her work has spanned different industries including music, fashion and advertising, allowing her to develop a wide range of skills and knowledge.
Through this course, Raúl shares his experience and knowledge to help you take your commercial illustration skills to another level. Discover his unique approach and learn how to transfer the DNA of any brand to your creations, creating coherent and significant impact materials.
- 100% positive reviews (30)
- 1,647 students
- 14 lessons (1h 55m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever