Commercial Illustration for Beginners

A course by Raul Urias , Illustrator

Illustrator. Mexico City, Mexico.
Joined September 2009

Learn commercial illustration from scratch and create effective key visuals for your clients

  • Spanish with subtitles in English
  • 100% positive reviews (21)
  • 969 students

Learn commercial illustration from scratch and create effective key visuals for your clients

A course by Raul Urias

In this online course, led by the renowned illustrator Raúl Urias, you will discover the fascinating world of the Key Visual and how to use it as a key tool in your commercial illustration projects. Throughout the lessons, you will learn to create an illustrated Key Visual, exploring fundamental concepts such as the history and current context of the illustration, the brief and the moodboard.

As you progress through the course, you'll dive into creating your final project: a Key Visual for a brand. You will learn to graphically document the concept, define a color palette and master the composition and hierarchy of elements. In addition, you will discover how to bring your illustrations to life using the right color palette and how to make the necessary adjustments.

Finally, you will learn to adapt your creations to different supports and to present your work both to the client and in your portfolio. At the end of the lessons, you will have acquired the necessary bases to undertake commercial illustration and create impact materials that transmit the DNA of each brand.

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What will you learn in this online course?

14 lessons & 20 downloads

Key visuals
7 minutes, 41 seconds
The briefing
7 minutes, 37 seconds
The mood board
6 minutes, 56 seconds
Illustrate elements
11 minutes, 17 seconds
Spanish with subtitles in English
  • 100% positive reviews (21)
  • 969 students
  • 14 lessons (1h 55m)
  • 20 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

The final project of this course is to create an illustrated Key Visual for a brand. Throughout the lessons, you will learn the techniques and tools necessary to develop a complete project, from the graphic documentation of the concept to the definition of the color palette and the composition of the elements. At the end of the course, you will have created a Key Visual that you can include in your portfolio and present as an example of your work in commercial illustration.

Projects by course students

Who is this online course for?

For illustrators and designers who wish to enter the world of commercial illustration and learn to use the Key Visual as an essential tool in their projects. It does not matter if you are a beginner or already have experience in the field of illustration, this course will provide you with the necessary bases to create impressive materials that are consistent with each brand. If you are interested in boosting your creativity and taking your advertising campaigns to another level, this course is ideal for you.

Requirements and materials

To take this course, you will need to have basic knowledge of Photoshop and drawing. Make sure you have access to a computer with the necessary programs installed and have the traditional drawing materials you prefer to use, such as pencils, paper and colors. In addition, it is important that you have a stable internet connection to access the lessons and supplementary materials. With these elements, you will be ready to immerse yourself in the exciting world of Key Visual and commercial illustration.


969 Students
21 Reviews
100% Positive ratings
  • More reviews

Raul Urias

A course by Raul Urias

Teacher Plus

Raúl Urias is a renowned illustrator with more than 10 years of experience in the field of commercial illustration and the production of personal graphic work. Throughout his career, he has collaborated with renowned brands such as NIKE, Xbox, Marvel, and Stranger Things x Target, among others.

With an approach based on the exploration of drawing and the selection of projects that reflect his creative vision, Raúl has created a successful system to approach any type of project, meeting the client's needs and respecting his own vision as a creator. Her work has spanned different industries including music, fashion and advertising, allowing her to develop a wide range of skills and knowledge.

Through this course, Raúl shares his experience and knowledge to help you take your commercial illustration skills to another level. Discover his unique approach and learn how to transfer the DNA of any brand to your creations, creating coherent and significant impact materials.


  • U1


    • Presentation
    • Influences
  • U2

    Art direction

    • commercial illustration
    • Key visuals
    • The briefing
  • U3

    Visual key creation

    • The mood board
    • Identification of visual elements and their hierarchy
    • Color: define the color palette
    • Composition: the DNA of the brand in the illustration
    • illustrate elements
    • color application
    • final key visual
  • U4

    Visual key applications

    • adaptations
    • The presentation of the project
  • FP

    Final project

    • Business Illustration for Beginners

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Commercial Illustration for Beginners. Illustration course by Raul Urias

Commercial Illustration for Beginners

A course by Raul Urias
Illustrator. Mexico City, Mexico.
Joined September 2009
  • 100% positive reviews (21)
  • 969 students