Commercial Illustration for Beginners
Key visuals
A course by Raul Urias, Illustrator
About the video: Key visuals
Overview
“Now I will explain what a key visual is in the world of illustration and design. I will mention to you what are its benefits and functionality. I will also show you some examples and uses.”
In this video lesson Raul Urias addresses the topic: Key visuals, which is part of the Domestika online course: Commercial Illustration for Beginners. Learn commercial illustration from scratch and create effective key visuals for your clients.
Partial transcription of the video
“In this lesson. i'll discuss what a Key Visual is. its advantages. defining traits. and how using them can enhance our skills as illustrators in the commercial realm. Let's delve into this topic and explore its In essence. a Key Visual is the blend of elements that convey an idea within a composition. The samples shown here are illustrated. yet they could also be photographic or 3D. I felt it was important to clarify point. It's not about the medium but rather how they're composed. These examples hail from the 60s and 70s. a I believe marked the birth of the Key Visual culture. This era lai...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Commercial Illustration for Beginners
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Advertising, Digital Drawing, Digital Illustration, Drawing

Raul Urias
A course by Raul Urias
Raúl Urias is a renowned illustrator with more than 10 years of experience in the field of commercial illustration and the production of personal graphic work. Throughout his career, he has collaborated with renowned brands such as NIKE, Xbox, Marvel, and Stranger Things x Target, among others.
With an approach based on the exploration of drawing and the selection of projects that reflect his creative vision, Raúl has created a successful system to approach any type of project, meeting the client's needs and respecting his own vision as a creator. Her work has spanned different industries including music, fashion and advertising, allowing her to develop a wide range of skills and knowledge.
Through this course, Raúl shares his experience and knowledge to help you take your commercial illustration skills to another level. Discover his unique approach and learn how to transfer the DNA of any brand to your creations, creating coherent and significant impact materials.
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- 1,935 students
- 14 lessons (1h 55m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
