Design and Production of an Editorial Project
The life of a book after the printing press
A course by John Naranjo , Designer and editor
Joined February 2015
About the video: The life of a book after the printing press
Overview
“In this lesson you will learn the importance of giving life to your project after printing and delivery. You arrive at your house and a truck full of books awaits you. Let's do it! This is just the beginning of a long way for these books to reach the hands of your readers.”
In this video lesson John Naranjo addresses the topic: The life of a book after the printing press, which is part of the Domestika online course: Design and Production of an Editorial Project. Learn the creation process for a children’s or young people’s book from start to finish.
Partial transcription of the video
“This lesson is about Life after the printing of a book. Once our books arrive in boxes that the printer gives it to us, barely 30, 40 percent of our work goes. The first step what you have to visualize is the distribution. Basically there are two distribution models: direct distribution and indirect distribution. Direct distribution is when the same publisher or the same author is responsible for distributing his books. You can do it through consignment in bookstores. You can do it through fairs and events in which you participate as a guest or with "stan". Through a webpage, of a web page ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Production of an Editorial Project
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Category
Design -
Areas
Design Management, Editorial Design, Traditional illustration

John Naranjo
A course by John Naranjo
John Naranjo has been involved in the publishing world for more than 25 years in all its dimensions, from the printing workshop to the acquisition and sale of international rights. Graduated in Graphic Design at the National University of Colombia, John began his career as a desktop editor at the magazine El Malpensante in Bogotá (Colombia) and then made the leap to creative editor at the El Tiempo Publishing House, where he complemented his design knowledge with legal and financial aspects of large publishing projects.
In 2010 he founded, together with his wife Carolina Rey, Rey Naranjo publishing house, where they have produced more than 70 titles of children's literature, youth, comics, fiction and non-fiction, having received awards in Europe and Latin America.
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- 14 lessons (1h 57m)
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- Audio: Spanish
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- Level: Intermediate
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