Design and Production of an Editorial Project

Design and Production of an Editorial Project

A course by JOHN NARANJO, Designer and editor

  • 100% Positive reviews (7)
  • 186
  • 1h 57m
  • Audio: Spanish
  • Spanish / English / Portuguese
US$ 44.90
  • 100% Positive reviews (7)
  • 186
  • 1h 57m
  • Audio: Spanish
  • Spanish / English / Portuguese
Design and Production of an Editorial Project. A Design course by JOHN NARANJO

Design and Production of an Editorial Project

A course by JOHN NARANJO

US$ 44.90

Learn the creation process for a children’s or young people’s book from start to finish

Before appearing on the shelves of your nearest bookstore and before on your first page you read "In a place in La Mancha, whose name I do not want to remember ..." a book fulfills a series of previous steps, starting with the conception of ideas that define the history that its pages have, until its promotion in the media.

John Naranjo knows this process to perfection, having devoted a lifetime to the development of editorial projects, and in this course will guide you throughout the process of pre-production, production and post-production of an informative book-album.

What's included in this course?

You will begin to know John, his career, his most important works and his influences. It will talk about the book industry and, more specifically, the world of LIJ (children's and young people's literature).

The next lesson will focus on the editorial pre-production, conceptual stage of the production of a book, in which viable ideas are generated - and others not so much - for the creation of a book.

You will then learn about the editorial production, establishing chronograms with the different actors within the production of a book: writers, illustrators, various artists and even legal and financial experts.

Finished this process you will have what John calls a "macho", which is nothing more than a prototype of your book in its pre-mass printing phase. Then you will learn about the different production techniques, printing finishes and printing generalities offset .

In the final part of the course, you will learn about publishing post-production, that is, the life of a book when it has already left the printing press. You will learn about distribution models in stores and promotion in the media, focusing on the world of children's and young people's literature.

What is this course project?

You will create an informative book-album, from its conception to production.

Who is it aimed at?

To editors and any type of creative with an interest in creating their own editorial projects.


To complete this course, you will need basic knowledge of the publishing market and also a lot of love for books.

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Designer and editor

John Naranjo has been involved in the publishing world for more than 25 years in all its dimensions, from the printing workshop to the acquisition and sale of international rights. Graduated in Graphic Design at the National University of Colombia, John began his career as a desktop editor at the magazine El Malpensante in Bogotá (Colombia) and then made the leap to creative editor at the El Tiempo Publishing House, where he complemented his design knowledge with legal and financial aspects of large publishing projects.

In 2010 he founded, together with his wife Carolina Rey, Rey Naranjo publishing house, where they have produced more than 70 titles of children's literature, youth, comics, fiction and non-fiction, having received awards in Europe and Latin America.

7 ratings / 100% positive ratings