Best seller

Creation of a Streetwear Brand

Conceptualization: What do you want to talk about in your brand?

A course by Smithe , Designer

Best seller

98% positive reviews (532)

19,965 students

Audio: Spanish, English

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About the video: Conceptualization: What do you want to talk about in your brand?

Overview

“Let's start looking for references that help us define what will be the basis of our brand. We will also look for a name for it, after doing our inspiration moodboard.”

In this video lesson Smithe addresses the topic: Conceptualization: What do you want to talk about in your brand?, which is part of the Domestika online course: Creation of a Streetwear Brand. Design, produce, and market your first clothing collection.

Partial transcription of the video

“In this lesson, we will conceptualize our brand. We will review several references to see where we want to take the graphic path of this. And first I'm going to show you a book, which is somehow inspirational for me. This brand called Fuct started in the 90s and literally started as having references of skateboarding and business like Ford or other brands and that's what he did were "bootlegs" and that somehow led him to the success of this brand, right? The creator of this brand is Erik Brunetti. He was a pioneer of skateboarding. And what I like about this brand is that it is inspired by ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creation of a Streetwear Brand

Level: Beginner
98% positive reviews (532)
19965 students
4 units
21 lessons (4h 0m)
5 downloads

Category
Fashion
Software
Adobe Illustrator, Adobe Photoshop
Areas
Design, Fashion Design, Product Design

Smithe

A course by Smithe

Teacher Plus

Designer

Smithe is a Mexican street artist, illustrator, and designer who has been honing his style and perfecting the narrative of his images for more than a decade, alongside his artistic and creative work for the fashion brand Tony Delfino.

Influenced by Japanese anime, the graphic style of the '50s, and science fiction movies, at the age of 13 he started graffitiing for fun. Particularly drawn to the fine arts, Smithe has constantly reinvented his own self-taught and ever-evolving style and in recent years has dealt with many themes in his work, such as existentialism, the individuality of human beings, and the machine within.

Smithe has exhibited his work in galleries in Mexico, the United States, Germany, and England. His murals can also be found in those countries as well as in Spain and Belgium.