Creation of a Streetwear Brand
Presentation
A course by Smithe , Designer
About the video: Presentation
Overview
“First I'll tell you who I am, what I do and how I do art direction for some of my brands like Tony Delfino and Meltdown Lab.”
In this video lesson Smithe addresses the topic: Presentation, which is part of the Domestika online course: Creation of a Streetwear Brand. Design, produce, and market your first clothing collection.
Partial transcription of the video
“Hello welcome. Thank you for taking this course. For those who don't know me, I'm Smithe. I'm an illustrator I do art direction, a little graffiti, murals I also make some clothes for that we are in this course. I started in the fashion world in 2008. He had a clothing brand called Gomagrosa in conjunction with Jesús Benítez and from then on everything started as a "hobby" and literally start making some t-shirts because we had the pleasure and desire and my partner had just bought an octopus We learned a lot there doing literal screen printing in his room and little by little we began to k...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creation of a Streetwear Brand
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Category
Fashion -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Design, Fashion Design, Product Design

Smithe
A course by Smithe
Smithe is a Mexican street artist, illustrator, and designer who has been honing his style and perfecting the narrative of his images for more than a decade, alongside his artistic and creative work for the fashion brand Tony Delfino.
Influenced by Japanese anime, the graphic style of the '50s, and science fiction movies, at the age of 13 he started graffitiing for fun. Particularly drawn to the fine arts, Smithe has constantly reinvented his own self-taught and ever-evolving style and in recent years has dealt with many themes in his work, such as existentialism, the individuality of human beings, and the machine within.
Smithe has exhibited his work in galleries in Mexico, the United States, Germany, and England. His murals can also be found in those countries as well as in Spain and Belgium.
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- Updated on 10/05/2020